Path: Top > Tugas Akhir - D3 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2018

Minat Berwirausaha Kalangan Muda Dengan Latar Belakang Orang Tua Wirausaha Menggunakan Teori Perilaku Terencana

Entrepreneurial Intention of Youth With a Family Business Background Using Theory of Planned Behavior

Tugas Akhir, 035 / 2018 / MPE
Undergraduate Theses from JBPTPPOLBAN / 2019-02-13 14:27:16
Oleh : Alisha Rizalina Rachma Putri - 155231035 (alisharizalina@gmail.com)
Dibuat : 2019-02-13, dengan 4 file

Keyword : Theory of Planned Behavior, Minat Wirausaha, Latar Belakang Orang Tua Wirausaha
Subjek : Theory of Planned Behavior, Entrepreneurial Intention, Family Business Background

Peningkatan jumlah generasi muda maka semakin meningkat pula jumlah pengangguran. Tingkat Pengangguran Terbuka (TPT) yang tertinggi di Indonesia merupakan lulusan SMK. Untuk mengurangi jumlah itu dengan menciptakan lapangan kerja atau berwirausaha. Adapun tujuannya yaitu untuk mengetahui minat berwirausaha kalangan muda khususnya siswa SMA/SMK dan mahasiswa dengan latar belakang orang tua wirausaha menggunakan Theory of Planned Behavior (TPB). Penelitian ini termasuk penelitian kuantitatif dan dilakukan dengan cara survei online. Data terkumpul sebanyak 209 responden siswa SMA/SMK dan mahasiswa dengan latar belakang orang tua wirausaha melalui teknik sampling acak sederhana. Penggunaan SPSS untuk menganalisis data. Analisis data yang digunakan yaitu analisis validitas dan realibilitas, analisis deskriptif, uji regresi berganda, uji ANOVA, dan uji T-Test. Temuan penelitian menunjukkan bahwa minat berwirausaha siswa SMA/SMK dan mahasiswa di Kabupaten Garut dapat diprediksi melalui Theory of Planned Behavior (TPB). Hasil temuan menunjukkan adanya pengaruh signifikan antara attitude towards entrepreneur, subjective norms, dan perceived behavior control terhadap minat berwirausaha dimana variabel perceived behavior control memiliki kekuatan penjelas yang tinggi. Kemudian tidak adanya perbedaan persepsi minat berwirausaha berdasarkan jenis kelamin. Juga tidak adanya perbedaan persepsi minat berwirausaha antara siswa dan mahasiswa. Selanjutnya, hasil temuan dalam penelitian ini dapat dirancang luaran berupa seminar kewirausahaan untuk meningkatkan kemampuan pribadi dalam hal berwirausaha kalangan muda khususnya siswa SMA/SMK dan mahasiswa. Kata kunci: Theory of Planned Behavior, Minat Wirausaha, Latar Belakang Orang Tua Wirausaha.

Deskripsi Alternatif :

An increase in the number of youth also increases the number of unemployed. The highest Unemployment Rate (TPT) in Indonesia is a vocational school graduate. To reduce the amounts by creating jobs or entrepreneurship. The aim is to find out the interest in entrepreneurship among young people, especially senior high school/vocational high school students and collegers with a family business background using the Theory of Planned Behavior (TPB). This study includes quantitative research and is carried out by online surveys. Data collected as many as 209 respondents of senior high school/vocational high school students and collegers with a family business background through simple random sampling techniques. Using of SPSS to analyze data. Data analysis used are analysis of validity and reliability, descriptive analysis, multiple regression test, ANOVA test, and T-Test. Research findings indicate that the intention in entrepreneurship for senior high school/vocational high school students and collegers in Garut can be predicted through the Theory of Planned Behavior (TPB). The findings show a significant influence between attitude towards entrepreneur, subjective norms, and perceived behavior control on the intentions in entrepreneurship where perceived behavior control variables have a high explanatory power. Then there is no difference in the perception of intention in entrepreneurship based on gender. Also there is no difference in perceptions of intention in entrepreneurship between students and collegers. Furthermore, the findings in this study can be designed in the form of entrepreneurship seminars to improve personal abilities in terms of entrepreneurship among young people, especially senior high school/vocational high school students and students. Keywords: Theory of Planned Behavior, Entrepreneurial Intention, Family Business Background.

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PropertiNilai Properti
ID PublisherJBPTPPOLBAN
Organisasi
Nama KontakHelmi Purwanti
AlamatJl. Trsn. Gegerkalong Hilir Ds. Ciwaruga
KotaBandung
DaerahJawa Barat
NegaraIndonesia
Telepon022 201 3789 ext. 168, 169, 239
Fax022 201 3889
E-mail Administratorhelmi.purwanti@polban.ac.id
E-mail CKOhelmi.purwanti@polban.ac.id

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  • Pembimbing: Drs. Deddy Saefulloh, MBA., Ph.D., Editor: Erlin Arvelina

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