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Revealing the Domestic Tourist Shopping Motivation on Fashion Product

Hospitality & Tourism Conference (HTC '15) "Innovation and Best Practices in Hospitality and Tourism Research", 02 - 03 November 2015
Proceeding from JBPTPPOLBAN / 2018-01-04 08:39:58
Oleh : Dwi Suhartanto; Ruhadi; N.N. Triyuni (
Dibuat : 2018-01-04, dengan 1 file

Keyword : Shopping, motivation, tourist, fashion

Shopping tourism is an important aspect for the development of the tourism industry. This paper examines the domestic tourist shopping motivation on fashion products. This study uses the theory of shopping motivation widely acknowledged: utilitarian and hedonic value. The sample of 290 domestic tourists was collected from fashion shopping areas in Bandung, Indonesia. Using non-parametric statistic method of analysis, this study reveals that tourists whose visit purpose is for shopping (shopping tourists) tend to be motivated by hedonic value. This study also confirms that female tourists tend to be more hedonic motivated than male tourists when they shop fashion products.

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