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Revealing the Domestic Tourist Shopping Motivation on Fashion Product
Proceeding from JBPTPPOLBAN / 2018-01-04 08:39:58
Oleh : Dwi Suhartanto; Ruhadi; N.N. Triyuni (dwi.suhartanto@polban.ac.id)
Dibuat : 2018-01-04, dengan 1 file
Keyword : Shopping, motivation, tourist, fashion
Shopping tourism is an important aspect for the development of the tourism industry. This paper examines the domestic tourist shopping motivation on fashion products. This study uses the theory of shopping motivation widely acknowledged: utilitarian and hedonic value. The sample of 290 domestic tourists was collected from fashion shopping areas in Bandung, Indonesia. Using non-parametric statistic method of analysis, this study reveals that tourists whose visit purpose is for shopping (shopping tourists) tend to be motivated by hedonic value. This study also confirms that female tourists tend to be more hedonic motivated than male tourists when they shop fashion products.
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| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
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