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Path: Top > Karya Tulis Ilmiah Tenaga Pendidik POLBAN di Terbitan Institusi Lain > Dwi Suhartanto

Apakah Kebijakan Orientasi Pasar Pemda Mempengaruhi Dunia Usaha?

Jurnal Ekonomi dan Bisnis, Tahun 9, Nomor 3, Desember 2004
Journal from JBPTPPOLBAN / 2018-01-09 08:11:49
Oleh : Dwi Suhartanto (dwi.suhartanto@polban.ac.id)
Dibuat : 2018-01-09, dengan 1 file

Keyword : Kebijakan pemerintah, orientasi pasar, dunia usaha

This article is a review of the literature on the effect of the application of market orientation in the public sector. The literature suggests that business satisfaction toward the service provided by government institution as well as reputation and service provided by the government are indicators of the market orientation of a government institution. Moreover, it is predicted that those factors related positively toward the loyalty of the business community to run their business in a certain governmental region.

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