Path: Top > Karya Tulis Ilmiah Tenaga Pendidik POLBAN di Terbitan Institusi Lain > Dwi Suhartanto

Perilaku Setia Konsumen di Indutri Kecil Sektor Jasa

Kajian Bisnis STIE Widya Wiwaha, Jogjakarta, Vol. 12 No. 2 Mei 2004
Journal from JBPTPPOLBAN / 2018-01-09 08:42:24
By : Dwi Suhartanto; Katharina Priyatiningsih (dwi.suhartanto@polban.ac.id)
Created : 2018-01-09, with 1 files

Keyword : Kesetiaan pelanggan, industry kecil jasa, kepuasan pelanggan, citra

This article tries to explore loyalty behavior in small business in services sector. Using 400 data collected by a questionnaire form customers of several services providers, the analysis shows that customer satisfaction is the most important factor. While image of the business is the least factor.

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PropertyValue
Publisher IDJBPTPPOLBAN
Organization
Contact NameErlin Arvelina
AddressJl. Trsn. Gegerkalong Hilir Ds. Ciwaruga
CityBandung
RegionJawa Barat
CountryIndonesia
Phone022 201 3789 ext. 168, 169, 239
Fax022 201 3889
Administrator E-mailerlin.arvelina@polban.ac.id
CKO E-mailerlin.arvelina@polban.ac.id

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