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Path: Top > Karya Tulis Ilmiah Tenaga Pendidik POLBAN di Terbitan Institusi Lain > Dwi Suhartanto

Perilaku Setia Konsumen di Indutri Kecil Sektor Jasa

Kajian Bisnis STIE Widya Wiwaha, Jogjakarta, Vol. 12 No. 2 Mei 2004
Journal from JBPTPPOLBAN / 2018-01-09 08:42:24
Oleh : Dwi Suhartanto; Katharina Priyatiningsih (dwi.suhartanto@polban.ac.id)
Dibuat : 2018-01-09, dengan 1 file

Keyword : Kesetiaan pelanggan, industry kecil jasa, kepuasan pelanggan, citra

This article tries to explore loyalty behavior in small business in services sector. Using 400 data collected by a questionnaire form customers of several services providers, the analysis shows that customer satisfaction is the most important factor. While image of the business is the least factor.

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PropertiNilai Properti
ID PublisherJBPTPPOLBAN
Organisasi
Nama KontakErlin Arvelina
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DaerahJawa Barat
NegaraIndonesia
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