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Error Analysis of Grammar Found in Social Media Captions of EIGERINDO's Products

Tugas Akhir, 006 / 2018 / ING
Undergraduate Theses from JBPTPPOLBAN / 2018-10-24 10:03:35
Oleh : Elsa Yunita - 155311008 (elsayunita.elsa@gmail.com)
Dibuat : 2018-10-24, dengan 4 file

Keyword : error, error analysis, grammar, caption, Instagram account

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Deskripsi Alternatif :

The topic of the present final project is about analysing error of grammatical aspects found in social media captions of EIGERINDO's products. The accounts are @exsportbags, @bodypack, and @eigeradventure. The project purpose is to analyse kinds of grammatical errors found in social media captions of EIGERINDO’s products and to recognize the most grammatical errors that frequently occurred. The theory of analysis used is from Ellis and Barkhiuzen (2005). The steps of the analysis are the data collection and the data analysis which consists of error identification, error classification, error explanation, and error evaluation. Qualitative methodology was employed in conducting the final project. The technique used for this research was textual analysis which was specifically applied in grammar analysis. The data taken from January 13, 2018 until May 24, 2018 was 45 captions: 17 captions from @exsportbags, 18 from @bodypack, and 10 from @eigeradventure. The findings of the present analysis showed that from three Instagram accounts of EIGERINDO's products, there are 84 grammatical errors found. The grammatical errors consist of subject-verb agreement errors 30 (36%), sentence fragment errors 16 (19%), spelling errors 14 (17%), parallelism errors 11 (13%), preposition errors 8 (9%), and passive voice errors 5 (6%). Subject-verb agreement error is the most grammatical error that frequently occurred since the copywriters might be using the rule of writing caption from Printwand (2012) which sometimes ignore the grammatical aspect. So, for the copywriters, it is suggested to hire an editor for conducting the marketing copies since the language for marketing is very important. Keywords: error, error analysis, grammar, caption, Instagram account.

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PropertiNilai Properti
ID PublisherJBPTPPOLBAN
Organisasi
Nama KontakHelmi Purwanti
AlamatJl. Trsn. Gegerkalong Hilir Ds. Ciwaruga
KotaBandung
DaerahJawa Barat
NegaraIndonesia
Telepon022 201 3789 ext. 168, 169, 239
Fax022 201 3889
E-mail Administratorhelmi.purwanti@polban.ac.id
E-mail CKOhelmi.purwanti@polban.ac.id

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Kontributor...

  • Supervisor: Drs. Dedy Setiawan, M.A., M.Ed., Ph.D., Editor: Erlin Arvelina

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