Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2019

The Influence Of Perceived Value Towards Customer Satisfaction And Customer Loyalty: A Study Of Local And International Sport Shoes

Skripsi, 010 / 2019 / IM
Undergraduate Theses from JBPTPPOLBAN / 2019-11-29 13:35:44
Oleh : Hilman Munawwar - 155264011 (hilmanmunawwar10@gmail.com)
Dibuat : 2019-11-29, dengan 4 file

Keyword : Local and international brand sport shoes, customer loyalty, customer satisfaction, perceived value

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Deskripsi Alternatif :

This study explores the influence of perceived value on customer satisfaction and customer loyalty in the context of local and international brand sports shoes. Data was collected through an online questionnaire to 507 local and international sport shoe customers in Indonesia who had purchased and used local and international sports shoes. This study uses a partial quadratic structural modeling analysis to test the hypothesis. In the context of local brand sports shoes, findings show that all dimensions in perceived value except social value have an important role in influencing customer satisfaction and loyalty. Whereas in the context of international brand sports shoes, findings show that all dimensions in perceived value have an important role in influencing customer satisfaction and loyalty. This study reveals that the value of quality, emotional value, price value, and social value have a positive and significant influence on customer satisfaction in the context of international brand sports shoes. This study also revealed that customer satisfaction has a significant influence on customer loyalty, and customer satisfaction can act as a mediator between the perceived value and customer loyalty of local and international brand sports shoes. The discovery of these relationships provides understanding to local sports shoe manufacturers to increase the value of the sports shoes they produce so they can compete more competitively in the sports shoe industry in Indonesia. Keywords: Local and international brand sport shoes, customer loyalty, customer satisfaction, perceived value.

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PropertiNilai Properti
ID PublisherJBPTPPOLBAN
Organisasi
Nama KontakHelmi Purwanti
AlamatJl. Trsn. Gegerkalong Hilir Ds. Ciwaruga
KotaBandung
DaerahJawa Barat
NegaraIndonesia
Telepon022 201 3789 ext. 168, 169, 239
Fax022 201 3889
E-mail Administratorhelmi.purwanti@polban.ac.id
E-mail CKOhelmi.purwanti@polban.ac.id

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Kontributor...

  • Supervisor: Drs. Deddy Saefulloh, MBA., Ph.D., Editor: Erlin Arvelina

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