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An Analysis of Persuasive Language in Time Magazine Advertisements

Tugas Akhir, 031 / 2016 / ING
Undergraduate Theses from JBPTPPOLBAN / 2017-06-15 10:13:27
Oleh : Juwita Pratiwi - 135311014 (
Dibuat : 2017-06-15, dengan 4 file

Keyword : Persuasive language, display advertisements, Time magazines, headline text, hidden messages
Subjek : Persuasive language, display advertisements, Time magazines, headline text, hidden messages


Deskripsi Alternatif :

This research is entitled An Analysis in Persuasive Language in Time Magazine Advertisements. The use of different meaning persuasive language used in advertisements and the popular advertisements in Time magazine advertisements are the backgrounds of undertaking this research. However, the problem identifications that need to solve are misleading advertisements and carelessness in reading advertisements carefully. So, the research aims of this analysis are to find out the various techniques of persuasive language used in Time magazine advertisements and to understand the hidden messages of the advertisements in Time magazines. The main data of this analysis is headline texts in image format (jpg) of 25 display advertisements of culinary, fashion, internet, and technology in Time magazines of six-month editions on July to December 2015. This research implements qualitative research methods that involve text and picture to analyse and process the data. The procedures are collecting data, selecting data, recording data, making the table of analysis, finding the hidden messages, identifying the language position, determining the techniques of persuasive language, counting the various techniques of persuasive language, and writing the analysis. Besides, this analysis uses five theories of persuasive language technique from McGregor (2013), Saylor Academy (2014), Fedon, Frank, Neininger (2006), Breuer, Napthine, O'Shea (2008), and ReadWriteThink (2009). The result shows that four persuasive language techniques become various persuasive language techniques used more in Time magazine advertisements: Inclusive language (5), emotive appeals (4), exaggeration (4), and repetition (4). Also, some advertisements have various hidden messages with same purpose: persuade readers to buy the products. This analysis also has recommendations for further research, university students, English Department of Politeknik Negeri Bandung, and Time magazine readers to make them gain further knowledge, analytical, and careful in believing advertisements. Keywords: Persuasive language, display advertisements, Time magazines, headline text, hidden messages.

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  • Supervisor: Dra. Nita Henita Koesoemah, M.Pd., Editor: Erlin Arvelina