Path: Top > Tugas Akhir - D3 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2015

Analisa Aktivitas Kunjungan Penjualan Salesperson PT Mitra Global Holiday (Mg Bedbank)

Analysis Of Sales Call Activity By Salesperson PT Mitra Global Holiday (MG Bedbank)

Tugas Akhir, 038 / 2015 / MPE
Undergraduate Theses from JBPTPPOLBAN / 2018-05-25 11:25:44
By : Mochammad Razualdi - 125231058 (razualdi@gmail.com)
Created : 2018-05-25, with 4 files

Keyword : Sales call, Salesperson, Efectivenes, Sales call length, Call Frequency, Perilaku Tenaga Penjual, Perencanaan
Subject : Sales call, Salesperson, Effectiveness, Sales call length, Call Frequency, Salesperson Behavior, Planning

Penelitian ini dilakukan untuk mengetahui aktifitas sales call yang dilakukan salesperson MG Bedbank yang bertujuan untuk meningkatkan aktifitas sales call tersebut dilihat dari efektifitas, perencanaan, dan perilaku dari salesperson MG Bedbank. Untuk mengetahui hal tersebut, penulis melakukan survey kepada konsumen B2B MG Bedbank yaitu agent travel sebesar 102 responden. Analisa data yang digunakan yaitu analisa validitas dan reliabilitas, uji normalitas, uji non-parametic korelasi spearman dan analisa deskriptif statistik. Dari hasil analisis data yang dilakukan diketahui bahwa ke efektifan berpengaruh pada perilaku yang dimiliki oleh salesperson, agent travel tidak menyukai bila sales call yang dilakukan terlalu lama dan terlalu sering dan salesperson MG Bedbank perlu melakukan peningkatan dalam hal komunikasi. Oleh karena, itu dalam penelitian ini penulis merekomendasikan pedoman sales call dan juga penambahan salesperson MG Bedbank untuk meningkatkan aktivitas sales call agar lebih efektif. Kata Kunci: Sales call, Salesperson, Efectivenes, Sales call length, Call Frequency, Perilaku Tenaga Penjual, Perencanaan.

Description Alternative :

This study was conducted to determine the activity conducted sales calls a salesperson MG Bedbank which aims to increase sales call activity is viewed from the effectiveness, planning, and behavior of the salesperson MG Bedbank. To determine this, the authors conducted a survey to consumers B2B MG Bedbank which the travel agent by 102 respondents. Analysis of the data used is the analysis of validity and reliability, normality test, non-parametic Spearman correlation analysis and descriptive statistics. From the results of data analysis known that the effectiveness effect on the behavior owned by the salesperson, the travel agent did not like when a sales call conducted too long and too frequent and MG Bedbank salesperson needs to make improvements in terms of communication. Therefore, in this study the authors recommend guidelines and also the addition of sales calls a salesperson MG Bedbank to increase activity in order to be more effective sales calls. Keywords: Sales call, Salesperson, Effectiveness, Sales call length, Call Frequency, Salesperson Behavior, Planning.

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PropertyValue
Publisher IDJBPTPPOLBAN
Organization
Contact NameHelmi Purwanti
AddressJl. Trsn. Gegerkalong Hilir Ds. Ciwaruga
CityBandung
RegionJawa Barat
CountryIndonesia
Phone022 201 3789 ext. 168, 169, 239
Fax022 201 3889
Administrator E-mailhelmi.purwanti@polban.ac.id
CKO E-mailhelmi.purwanti@polban.ac.id

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