Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2019
Loyalty Formation towards Eco-Friendly Plastic Products: The Role of Green Trust and Green Perceived Risk
Skripsi, 017 / 2019 / IM
Undergraduate Theses from JBPTPPOLBAN / 2019-11-29 14:03:58
By : Mohamad Reza Pahlevi - 155264019 (mohamadrezapahlevi.mrp@gmail.com)
Created : 2019-11-29, with 4 files
Keyword : Eco-friendly product, green loyalty, green quality, green value, green satisfaction, green trust, green risk
Google Trends states that the popularity of eco-friendly products in Indonesia is low in the past five years compared to other countries. Also, the popularity of several large companies offering eco-friendly plastic products in Indonesia has fluctuated in the past five years. As an industry based on an âeco-friendly themedâ, eco-friendly plastic products in Indonesia has immerse possibilities that can be developed. Because the demand of eco-friendly plastic products tends to continuously change, creating customer loyalty in this industry are challenging. Thus, eco-friendly plastic product industries need to endlessly innovate their offers in order to create customer loyalty. Creating loyalty among eco-friendly plastic products customers is important, but none of past studies has explored the role of green trust and green perceived risk in green loyalty model as a single comprehensive model. This research explores the role of green trust and green perceived risk in loyalty formation towards eco-friendly plastic products. This research uses an explorative-descriptive approach focusing on eco-friendly plastic products in Indonesia. Data were collected through the distribution of questionnaires to 400 consumers who have purchased eco-friendly plastic products in Bandung, Indonesia. The data were analysed by using partial least squares structural equation modelling (PLS-SEM). The findings show that green trust and green perceived risk have an important role in loyalty formation towards eco-friendly plastic products. Moreover, this research reveals that green perceived quality, green perceived value, green satisfaction, green trust, and green perceived risk are significant drivers of loyalty towards eco-friendly plastic products. This research provides a guidance for developing a marketing strategy for eco-friendly plastic product industries. Keywords: Eco-friendly product, green loyalty, green quality, green value, green satisfaction, green trust, green risk.
Undergraduate Theses from JBPTPPOLBAN / 2019-11-29 14:03:58
By : Mohamad Reza Pahlevi - 155264019 (mohamadrezapahlevi.mrp@gmail.com)
Created : 2019-11-29, with 4 files
Keyword : Eco-friendly product, green loyalty, green quality, green value, green satisfaction, green trust, green risk
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Description Alternative :Google Trends states that the popularity of eco-friendly products in Indonesia is low in the past five years compared to other countries. Also, the popularity of several large companies offering eco-friendly plastic products in Indonesia has fluctuated in the past five years. As an industry based on an âeco-friendly themedâ, eco-friendly plastic products in Indonesia has immerse possibilities that can be developed. Because the demand of eco-friendly plastic products tends to continuously change, creating customer loyalty in this industry are challenging. Thus, eco-friendly plastic product industries need to endlessly innovate their offers in order to create customer loyalty. Creating loyalty among eco-friendly plastic products customers is important, but none of past studies has explored the role of green trust and green perceived risk in green loyalty model as a single comprehensive model. This research explores the role of green trust and green perceived risk in loyalty formation towards eco-friendly plastic products. This research uses an explorative-descriptive approach focusing on eco-friendly plastic products in Indonesia. Data were collected through the distribution of questionnaires to 400 consumers who have purchased eco-friendly plastic products in Bandung, Indonesia. The data were analysed by using partial least squares structural equation modelling (PLS-SEM). The findings show that green trust and green perceived risk have an important role in loyalty formation towards eco-friendly plastic products. Moreover, this research reveals that green perceived quality, green perceived value, green satisfaction, green trust, and green perceived risk are significant drivers of loyalty towards eco-friendly plastic products. This research provides a guidance for developing a marketing strategy for eco-friendly plastic product industries. Keywords: Eco-friendly product, green loyalty, green quality, green value, green satisfaction, green trust, green risk.
| Property | Value |
|---|---|
| Publisher ID | JBPTPPOLBAN |
| Organization | |
| Contact Name | Helmi Purwanti |
| Address | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| City | Bandung |
| Region | Jawa Barat |
| Country | Indonesia |
| Phone | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| Administrator E-mail | helmi.purwanti@polban.ac.id |
| CKO E-mail | helmi.purwanti@polban.ac.id |
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Contributor...
- Supervisor: Prof. Dwi Suhartanto, Ph.D., Editor: Erlin Arvelina
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