Path: Top > Journal Politeknik Negeri Bandung > Jurusan Administrasi Niaga > TATA NIAGA > Volume II Nomor 2 November 2000

Strategi Pemasaran dalam Memasyarakatkan Penggunaan Angkutan Umum melalui Pendekatan Repositions

Journal from JBPTPPOLBAN / 2012-04-27 12:02:35
Oleh : Suhendin
Dibuat : 2012-04-27, dengan file

Keyword : pemasaran, repositioning, transportasi, angkutan umum

The repositioning is directed to build certain perception among the society with the existed image by protruding competitive attributes which are expected to be able to give some kind of stimulation to those who never use public transport become willing to try and turning into regular users and at the end, transformed

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PropertiNilai Properti
ID PublisherJBPTPPOLBAN
Organisasi
Nama KontakHelmi Purwanti
AlamatJl. Trsn. Gegerkalong Hilir Ds. Ciwaruga
KotaBandung
DaerahJawa Barat
NegaraIndonesia
Telepon022 201 3789 ext. 168, 169, 239
Fax022 201 3889
E-mail Administratorhelmi.purwanti@polban.ac.id
E-mail CKOhelmi.purwanti@polban.ac.id

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  • Editor: Idayu Gemalia