Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2021
The Role Of Information Adoption On Social Media In Influencing Travel Intention To The Destination In West Java
Skripsi, 002 / 2021 / MPI
Undergraduate Theses from JBPTPPOLBAN / 2023-01-02 11:40:43
Oleh : Annisa Rachman - 175264001 (Annisa.rachman.mpem417@polban.ac.id)
Dibuat : 2023-01-02, dengan 4 file
Keyword : Social Media, Information Adoption, Tourist Destination, Travel Intention
The ability of social media in today's digital age has been significantly developed because it has become a very important communication tool to connect with others or to know good information about products or services. One of the products that consumers adopt on social media is travel products. But information about tourist destinations on social media is not enough to be adopted by consumers to visit intention. This study aims to identify the influence of user-generated content (UGC) on social media using information adoption models through argument quality variables and source credibility through the perceived usefulness and information adoption in increasing interest in travel intention to the destination in West Java. This research has conducted by accepting travel information related to social media using a sample of 404 respondents. The survey was conducted using online questionnaires and processed using the Smart-PLS application for testing models and hypotheses. The results of this study showed that the entire relationship of variables showed positive results to travel intention. That concluded that information from social media through the quality of information and credibility of information plays a significant role in growing the interest of tourists to visit tourist destinations.
Undergraduate Theses from JBPTPPOLBAN / 2023-01-02 11:40:43
Oleh : Annisa Rachman - 175264001 (Annisa.rachman.mpem417@polban.ac.id)
Dibuat : 2023-01-02, dengan 4 file
Keyword : Social Media, Information Adoption, Tourist Destination, Travel Intention
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Deskripsi Alternatif :The ability of social media in today's digital age has been significantly developed because it has become a very important communication tool to connect with others or to know good information about products or services. One of the products that consumers adopt on social media is travel products. But information about tourist destinations on social media is not enough to be adopted by consumers to visit intention. This study aims to identify the influence of user-generated content (UGC) on social media using information adoption models through argument quality variables and source credibility through the perceived usefulness and information adoption in increasing interest in travel intention to the destination in West Java. This research has conducted by accepting travel information related to social media using a sample of 404 respondents. The survey was conducted using online questionnaires and processed using the Smart-PLS application for testing models and hypotheses. The results of this study showed that the entire relationship of variables showed positive results to travel intention. That concluded that information from social media through the quality of information and credibility of information plays a significant role in growing the interest of tourists to visit tourist destinations.
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| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
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Kontributor...
- Supervisor: Lina Setiawati, S.MB., M.AB.
Co-Supervisor: Wahyu Rafdinal, S.E., M.M., Editor: Erlin Arvelina
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File : DIRECTORY - 175264001.pdf
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File : CHAPTER 1 - 175264001.pdf
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File : CHAPTER 2 - 175264001.pdf
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File : CHAPTER 5 - 175264001.pdf
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