Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2020
An Empirical Analysis Of E-Loyalty Towards Generation Y And Z Financial Technology Adoption Using Modified Technology Acceptance Model
Skripsi, 005 / 2020 / IM
Undergraduate Theses from JBPTPPOLBAN / 2021-01-20 13:29:01
Oleh : Arif Safarudin - 165264005 (arif.safarudin.mpem416@polban.ac.id)
Dibuat : 2021-01-20, dengan 4 file
Keyword : Financial Technology, E-Wallet, Loyalty, Marketing, Digital, Generation Y and Z
Technological developments now affect people's behavior in various aspects including the business sector. With the development of the e-commerce system, e-wallets are now also developing as an easy payment method to support various types of existing transactions. Besides being simple and practical, electronic wallets are also based on mobile applications so they are easy to carry anywhere. E-wallets provide various benefits by providing payment access for all types of transactions. According to the survey results, it is said that the largest and most active users of e-wallets are Generation Y and Generation Z. Therefore, it is important to conduct research to see several components in ordering user loyalty towards e-wallet applications. This study aims to find important components as forming loyalty using the variables of electronic service quality, electronic satisfaction, and electronic trust which are combined with the attributes of TAM (Technology Acceptance Model), namely the perception of ease of use and perceived harmony. Online questionnaires were distributed to generation groups and data were obtained as many as 434 respondents. Analyzes were performed using SEM and MGA methods. Bootstrapping results show that there is a relationship with the largest positive influence between e-service quality on perceived ease of use. In addition, the MGA analysis shows that there is no significant difference between Generation Y and Generation Z on their loyalty ordering in using fintech e-wallets. Keywords: Financial Technology, E-Wallet, Loyalty, Marketing, Digital, Generation Y and Z.
Undergraduate Theses from JBPTPPOLBAN / 2021-01-20 13:29:01
Oleh : Arif Safarudin - 165264005 (arif.safarudin.mpem416@polban.ac.id)
Dibuat : 2021-01-20, dengan 4 file
Keyword : Financial Technology, E-Wallet, Loyalty, Marketing, Digital, Generation Y and Z
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Deskripsi Alternatif :Technological developments now affect people's behavior in various aspects including the business sector. With the development of the e-commerce system, e-wallets are now also developing as an easy payment method to support various types of existing transactions. Besides being simple and practical, electronic wallets are also based on mobile applications so they are easy to carry anywhere. E-wallets provide various benefits by providing payment access for all types of transactions. According to the survey results, it is said that the largest and most active users of e-wallets are Generation Y and Generation Z. Therefore, it is important to conduct research to see several components in ordering user loyalty towards e-wallet applications. This study aims to find important components as forming loyalty using the variables of electronic service quality, electronic satisfaction, and electronic trust which are combined with the attributes of TAM (Technology Acceptance Model), namely the perception of ease of use and perceived harmony. Online questionnaires were distributed to generation groups and data were obtained as many as 434 respondents. Analyzes were performed using SEM and MGA methods. Bootstrapping results show that there is a relationship with the largest positive influence between e-service quality on perceived ease of use. In addition, the MGA analysis shows that there is no significant difference between Generation Y and Generation Z on their loyalty ordering in using fintech e-wallets. Keywords: Financial Technology, E-Wallet, Loyalty, Marketing, Digital, Generation Y and Z.
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| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
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Kontributor...
- Supervisor : Dr. Lusianus Kusdibyo, MBA.
Co-Supervisor: Widi Senalasari, S.Ak., M.M., Editor: Erlin Arvelina
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