Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2021
Increasing Brand Awareness and Website Visits Through Keyword Management On The Company's Website: Case Study Of PT. Cross Mediatama
Skripsi, 004 / 2021 / MPI
Undergraduate Theses from JBPTPPOLBAN / 2023-01-02 11:48:27
Oleh : Bhagas Pryhambudi Gustiar - 175264003 (bhagas.pryhambudi.mpem417@polban.ac.id)
Dibuat : 2023-01-02, dengan 4 file
Keyword : Marketing Communication, Website, Brand Awareness, Keyword, PT. Lintas Mediatama
Competition in the digital world is getting tougher, this is influenced by the emergence of various new innovations and the application of developments from technology that does not optimize websites, which have become very popular in recent years, this is used to improve rankings on Google. search engine. The sectors based on digital platforms and information technology are experiencing very significant market concentration. Business actors increase business efficiency through networks, as well as penetration actors from other businesses. PT. Lintas Mediatama is a business that is engaged in providing outdoor advertising services(Out Of Home & Digital Out Of Home) where this business is headquartered at Jalan Cipunagara No. 16 Cihapit, Bandung Wetan District, Bandung City. The implementation of this project certainly requires research in order to find out how to manage a website well so that it can increase visits to the website which can foster brand awareness in its visitors. The research was conducted with an approach where the author conducted interviews with company owners and experts in the field of websites. After conducting interviews, The core keys that will be contained in this website are, Brand Awareness, Trend, Quality, Quantity, Keyword, and Marketing activities, The use of this design and strategy is expected to help PT Lintas Mediatama to communicate with its users better, The results of this website are expected to increase the information that can be contained on the website of PT Lintas Mediatama.
Undergraduate Theses from JBPTPPOLBAN / 2023-01-02 11:48:27
Oleh : Bhagas Pryhambudi Gustiar - 175264003 (bhagas.pryhambudi.mpem417@polban.ac.id)
Dibuat : 2023-01-02, dengan 4 file
Keyword : Marketing Communication, Website, Brand Awareness, Keyword, PT. Lintas Mediatama
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Deskripsi Alternatif :Competition in the digital world is getting tougher, this is influenced by the emergence of various new innovations and the application of developments from technology that does not optimize websites, which have become very popular in recent years, this is used to improve rankings on Google. search engine. The sectors based on digital platforms and information technology are experiencing very significant market concentration. Business actors increase business efficiency through networks, as well as penetration actors from other businesses. PT. Lintas Mediatama is a business that is engaged in providing outdoor advertising services(Out Of Home & Digital Out Of Home) where this business is headquartered at Jalan Cipunagara No. 16 Cihapit, Bandung Wetan District, Bandung City. The implementation of this project certainly requires research in order to find out how to manage a website well so that it can increase visits to the website which can foster brand awareness in its visitors. The research was conducted with an approach where the author conducted interviews with company owners and experts in the field of websites. After conducting interviews, The core keys that will be contained in this website are, Brand Awareness, Trend, Quality, Quantity, Keyword, and Marketing activities, The use of this design and strategy is expected to help PT Lintas Mediatama to communicate with its users better, The results of this website are expected to increase the information that can be contained on the website of PT Lintas Mediatama.
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| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
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Kontributor...
- Supervisor: Drs. Deddy Saefulloh, MBA., Ph.D.
Co-Supervisor: Arie Indra Gunawan, S.Pd., M.M., Editor: Erlin Arvelina
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