Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2020
The Influence Of Country Image On Repurchase Intention (Case Study The Smartphone Brand From China)
Skripsi, 007 / 2020 / IM
Undergraduate Theses from JBPTPPOLBAN / 2021-01-20 13:34:04
Oleh : Bintang Muhammad Putra - 165264007 (bintang.muhammad.mpem416@polban.ac.id)
Dibuat : 2021-01-20, dengan 4 file
Keyword : Country image, Perceived Quality, Perceived Value, Repurchase Intention, Chinese brand smartphone
The increasing number of smartphone users in Indonesia has made smartphone owners abroad compete to enter the smartphone industry in Indonesia, one of which is from China. Various kinds of smartphone brands from China entered Indonesia, making Indonesian consumers familiar with products from China. Products from China that were previously considered to be of poor quality have now turned into good quality products. The role of country image in changing consumer views can even encourage consumers to repurchase products from that country. Therefore, it is important to study a change in views on products from a country due to changes in the behavior of smartphone consumers in Indonesia. The research focus is on country image on repurchase intention, with the added influence of perceived value and perceived quality. The study used a sample of 434 respondents around Bandung Raya who were Chinese smartphone users and had bought Chinese brand smartphones more than twice. Then the data is processed using the SMART PLS application. The results obtained show that country image has a significant effect on repurchase intention, besides other constructs such as perceived value and perceived quality also have a significant effect on repurchase intention. This shows that Indonesian consumers are making repeat purchases because they believe that China can produce smartphones of good quality and have added value. Lastly, there are some suggestions and outcome marketing strategy to increase sales of smartphones with due regard to relevant variable in this study. Keywords: Country image, Perceived Quality, Perceived Value, Repurchase Intention, Chinese brand smartphone.
Undergraduate Theses from JBPTPPOLBAN / 2021-01-20 13:34:04
Oleh : Bintang Muhammad Putra - 165264007 (bintang.muhammad.mpem416@polban.ac.id)
Dibuat : 2021-01-20, dengan 4 file
Keyword : Country image, Perceived Quality, Perceived Value, Repurchase Intention, Chinese brand smartphone
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Deskripsi Alternatif :The increasing number of smartphone users in Indonesia has made smartphone owners abroad compete to enter the smartphone industry in Indonesia, one of which is from China. Various kinds of smartphone brands from China entered Indonesia, making Indonesian consumers familiar with products from China. Products from China that were previously considered to be of poor quality have now turned into good quality products. The role of country image in changing consumer views can even encourage consumers to repurchase products from that country. Therefore, it is important to study a change in views on products from a country due to changes in the behavior of smartphone consumers in Indonesia. The research focus is on country image on repurchase intention, with the added influence of perceived value and perceived quality. The study used a sample of 434 respondents around Bandung Raya who were Chinese smartphone users and had bought Chinese brand smartphones more than twice. Then the data is processed using the SMART PLS application. The results obtained show that country image has a significant effect on repurchase intention, besides other constructs such as perceived value and perceived quality also have a significant effect on repurchase intention. This shows that Indonesian consumers are making repeat purchases because they believe that China can produce smartphones of good quality and have added value. Lastly, there are some suggestions and outcome marketing strategy to increase sales of smartphones with due regard to relevant variable in this study. Keywords: Country image, Perceived Quality, Perceived Value, Repurchase Intention, Chinese brand smartphone.
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| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
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- Supervisor : Adila Sosianika S.E., MAIMM.
Co-Supervisor: Wahyu Rafdinal, S.E., M.M., Editor: Erlin Arvelina
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