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Leap : A Revolution in Creative Business Strategy

John Wiley & Sons, Inc., 2003
Book from JBPTPPOLBAN / 2014-03-27 10:19:31
Oleh : Bob Schmetterer, POLBAN
Dibuat : 2006-06-21, dengan 1 file

Keyword : patnerships, effect on company culture, advertising, bussiness, brand, consumer, marketing, ommunities

Contents:

INTRODUCTION Why Leap?

Chapter 1 Tales of a Left-Brain/Right-Brain Thinker

Chapter 2 Creative Business Ideas

Chapter 3 Creativiry at the Top

Chapter 4 The Creative Coporate Culture

Chapter 5 Creativity at the Heart of Business Startegy

Chapter 6 Do you Know What Business You Are In?

Chapter 7 The End of Advertising... the Begining of Something New

Chapter 8 The Entertainment Factor

Chapter 9 A Structure for Creative Thinking

Chapter10 Make the Leap

Website

Acknowledgements

Notes

Credits

Index

About the Author

Deskripsi Alternatif :

Contents:

INTRODUCTION Why Leap?

Chapter 1 Tales of a Left-Brain/Right-Brain Thinker

Chapter 2 Creative Business Ideas

Chapter 3 Creativiry at the Top

Chapter 4 The Creative Coporate Culture

Chapter 5 Creativity at the Heart of Business Startegy

Chapter 6 Do you Know What Business You Are In?

Chapter 7 The End of Advertising... the Begining of Something New

Chapter 8 The Entertainment Factor

Chapter 9 A Structure for Creative Thinking

Chapter10 Make the Leap

Website

Acknowledgements

Notes

Credits

Index

About the Author

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PropertiNilai Properti
ID PublisherJBPTPPOLBAN
OrganisasiPOLBAN
Nama KontakErlin Arvelina
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KotaBandung
DaerahJawa Barat
NegaraIndonesia
Telepon022 201 3789 ext. 168, 169, 239
Fax022 201 3889
E-mail Administratorerlin.arvelina@polban.ac.id
E-mail CKOerlin.arvelina@polban.ac.id

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