Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2021
Behavioral Intentions of SMEs In Using E-Wallet as A Payment System
Skripsi, 041 / 2021 / MPI
Undergraduate Theses from JBPTPPOLBAN / 2023-01-09 09:14:06
Oleh : Citra Antareza - 175264042 (citra.antareza.mpem417@polban.ac.id)
Dibuat : 2023-01-09, dengan 4 file
Keyword : SMEs, E-wallet, Mobile Payment, UTAUT2
Seeing the cashless society phenomenon in the new normal period is increasing because to reduce the transmission of covid-19, business actors have begun to adapt to new payment systems in their business, such as the use of e-wallet. So it is interesting to know the perception of business actors, especially SMEs in West Java, in using e-wallet as a payment system. The purpose of this study was to determine the perceptions and factors that influence online-based SMEs in using e-wallet as a payment system. A total of 306 respondents were obtained through the distribution of online questionnaires. Respondents in this study are business people who use WhatsApp as a medium for running a business and use e-wallet as a payment system in their industry. This study indicates that Facilitating Conditions, Performance Expectancy, Trust have a positive and significant impact on the behavioral intentions of SMEs in using e-wallet as a payment system. Meanwhile, Effort Expectancy, Social Influence, and Price Value are not significant. Therefore, to build the intention to use e-wallet business actors, e-wallet companies need to improve the convenience of features and use an e-wallet to be more detailed and easy to understand. Then convince business actors that e-wallet is now becoming essential because people in their environment have widely used them. Keywords: SMEs, E-wallet, Mobile Payment, UTAUT2.
Undergraduate Theses from JBPTPPOLBAN / 2023-01-09 09:14:06
Oleh : Citra Antareza - 175264042 (citra.antareza.mpem417@polban.ac.id)
Dibuat : 2023-01-09, dengan 4 file
Keyword : SMEs, E-wallet, Mobile Payment, UTAUT2
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Deskripsi Alternatif :Seeing the cashless society phenomenon in the new normal period is increasing because to reduce the transmission of covid-19, business actors have begun to adapt to new payment systems in their business, such as the use of e-wallet. So it is interesting to know the perception of business actors, especially SMEs in West Java, in using e-wallet as a payment system. The purpose of this study was to determine the perceptions and factors that influence online-based SMEs in using e-wallet as a payment system. A total of 306 respondents were obtained through the distribution of online questionnaires. Respondents in this study are business people who use WhatsApp as a medium for running a business and use e-wallet as a payment system in their industry. This study indicates that Facilitating Conditions, Performance Expectancy, Trust have a positive and significant impact on the behavioral intentions of SMEs in using e-wallet as a payment system. Meanwhile, Effort Expectancy, Social Influence, and Price Value are not significant. Therefore, to build the intention to use e-wallet business actors, e-wallet companies need to improve the convenience of features and use an e-wallet to be more detailed and easy to understand. Then convince business actors that e-wallet is now becoming essential because people in their environment have widely used them. Keywords: SMEs, E-wallet, Mobile Payment, UTAUT2.
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| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
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Kontributor...
- Supervisor: Drs. Deddy Saefulloh, MBA., Ph.D.
Co-Supervisor: Arie Indra Gunawan, S.Pd., M.M., Editor: Erlin Arvelina
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File : CHAPTER 2 - 175264042.pdf
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File : CHAPTER 5 - 175264042.pdf
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