Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2021
Analysis Of Factors That Affect Women Decision to Become Entrepreneurs Through Online Business During Covid-19 Pandemic
Skripsi, 005 / 2021 / MPI
Undergraduate Theses from JBPTPPOLBAN / 2023-01-02 11:52:29
Oleh : Daniel Teguh Tambunan - 175264004 (danielteguh4@gmail.com)
Dibuat : 2023-01-02, dengan 4 file
Keyword : Covid-19 Pandemic, Women Entrepreneurs, Online Business
One of the potential driving forces for the economic rate in Indonesia during the COVID-19 pandemic is female entrepreneurs, housewives can help their household income by developing small businesses at home, but not only as housewives, women in general can take on the role of Entrepreneur. However, there are still many women who are still unable to build their businesses, especially during the COVID-19 pandemic. This study aims to analyze internal and external factors that influence women's decisions to become entrepreneurs through online businesses during the covid-19 pandemic, Internal factors are Need for Achievement, Need for Domination, Need for Affiliation, and Need for Autonomy, and external factors are Family Environment and Governmental Support. this research use quantitative with a sample of 310 respondent, then the data will processes with SPSS and Smart PLS. The result of this research is that Family Environment, Governmental Support, Need for Achievement and Need for Domination has positive relation with women's decisions to become entrepreneurs.
Undergraduate Theses from JBPTPPOLBAN / 2023-01-02 11:52:29
Oleh : Daniel Teguh Tambunan - 175264004 (danielteguh4@gmail.com)
Dibuat : 2023-01-02, dengan 4 file
Keyword : Covid-19 Pandemic, Women Entrepreneurs, Online Business
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Deskripsi Alternatif :One of the potential driving forces for the economic rate in Indonesia during the COVID-19 pandemic is female entrepreneurs, housewives can help their household income by developing small businesses at home, but not only as housewives, women in general can take on the role of Entrepreneur. However, there are still many women who are still unable to build their businesses, especially during the COVID-19 pandemic. This study aims to analyze internal and external factors that influence women's decisions to become entrepreneurs through online businesses during the covid-19 pandemic, Internal factors are Need for Achievement, Need for Domination, Need for Affiliation, and Need for Autonomy, and external factors are Family Environment and Governmental Support. this research use quantitative with a sample of 310 respondent, then the data will processes with SPSS and Smart PLS. The result of this research is that Family Environment, Governmental Support, Need for Achievement and Need for Domination has positive relation with women's decisions to become entrepreneurs.
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| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
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Kontributor...
- Supervisor: Drs. Deddy Saefulloh, MBA., Ph.D.
Co-Supervisor: Sri Raharso, S.Sos., M.Si., Editor: Erlin Arvelina
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File : DIRECTORY - 175264004.pdf
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File : CHAPTER 1 - 175264004.pdf
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File : CHAPTER 2 - 175264004.pdf
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File : CHAPTER 5 - 175264004.pdf
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