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Increasing Web Visitors Through Website Creation And Search Engine Optimization Campaign Case Study: PT Norsk Asia Technology
Skripsi, 042 / 2021 / MPI
Undergraduate Theses from JBPTPPOLBAN / 2023-01-09 09:17:41
Oleh : Darus Hamdani - 175264043 (darus.hamdani.mpem417@polban.ac.id)
Dibuat : 2023-01-09, dengan 4 file
Keyword : Brand Awareness, Website, Search Engine Optimization
PT Norsk Asia Technology is a company engaged in the field of medical supply. Currently, the market focus is hospitals in Indonesia by implementing Business to Business (B2B) sales practices. Over time and seeing the potential, the company wants to expand to reach a broader market. The company realizes that its B2B practices are not suitable for its target market because many people access information via the internet considering the current dynamics. Therefore, the company wants to develop marketing practices in the field of digital marketing. As a first step, website development is done first. This is so that when people access search engines like Google, the company's website will appear and make people aware of the company's existence. To achieve this goal, a website was created by applying the user experience research and design method and using CMS WordPress as the medium for its creation. The site is then optimized to rank in the top search engines by implementing SEO practices. This project shows that the website created and the SEO campaign carried out can increase brand awareness and increase sales potential with the appearance of websites on search engines and the number of incoming e-mails expressing interest in the products offered. Keyword: Brand Awareness, Website, Search Engine Optimization.
Undergraduate Theses from JBPTPPOLBAN / 2023-01-09 09:17:41
Oleh : Darus Hamdani - 175264043 (darus.hamdani.mpem417@polban.ac.id)
Dibuat : 2023-01-09, dengan 4 file
Keyword : Brand Awareness, Website, Search Engine Optimization
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Deskripsi Alternatif :PT Norsk Asia Technology is a company engaged in the field of medical supply. Currently, the market focus is hospitals in Indonesia by implementing Business to Business (B2B) sales practices. Over time and seeing the potential, the company wants to expand to reach a broader market. The company realizes that its B2B practices are not suitable for its target market because many people access information via the internet considering the current dynamics. Therefore, the company wants to develop marketing practices in the field of digital marketing. As a first step, website development is done first. This is so that when people access search engines like Google, the company's website will appear and make people aware of the company's existence. To achieve this goal, a website was created by applying the user experience research and design method and using CMS WordPress as the medium for its creation. The site is then optimized to rank in the top search engines by implementing SEO practices. This project shows that the website created and the SEO campaign carried out can increase brand awareness and increase sales potential with the appearance of websites on search engines and the number of incoming e-mails expressing interest in the products offered. Keyword: Brand Awareness, Website, Search Engine Optimization.
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| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
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Kontributor...
- Supervisor: Drs. Agustinus C. Februadi, M.Phil., Ph.D.
Co-Supervisor: Fatya Alty Amalia, S.Farm.,Apt., MSM., Editor: Erlin Arvelina
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File : DIRECTORY - 175264043.pdf
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File : CHAPTER 1 - 175264043.pdf
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File : CHAPTER 2 - 175264043.pdf
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File : CHAPTER 5 - 175264043.pdf
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