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The Influence of Film Tourism Towards Visit Intention: Case Study of Film
Skripsi, 030 / 2020 / IM
Undergraduate Theses from JBPTPPOLBAN / 2021-02-16 11:01:17
Oleh : Deta Ayu Lestari - 165264036 (detaayulestari102@gmail.com)
Dibuat : 2021-02-16, dengan 4 file
Keyword : Motivation, Destination Image, Visit Intention, Film Tourism
In recent years, several films have been used as a promotional tool for tourism destinations in Indonesia. However, tourism business people in Indonesia still tend to use Marketing Events as a promotional tool. This research aims to identify the influence of Motivation and Destination Image from the audiences of Film Ada Apa dengan Cinta 2 (AADC 2) towards Visit Intention, as well as to identify the indirect effect of Motivation on Visit Intention to Punthuk Setumbu and Rumah Doa Bukit Rhema or Gereja Ayam, which are the background scene of the film with Destination Image as mediator. Data collection from 300 respondents was carried out using an online survey method with a questionnaire distributed via social media. The findings of this research indicate a positive relationship between Motivation, Destination Image, and Visit Intention from audiences of Film AADC 2. Then, the Destination Image shows its intervening role, so that an indirect effect appears on the relationship between Motivation and Visit Intention. Keywords: Motivation, Destination Image, Visit Intention, Film Tourism.
Undergraduate Theses from JBPTPPOLBAN / 2021-02-16 11:01:17
Oleh : Deta Ayu Lestari - 165264036 (detaayulestari102@gmail.com)
Dibuat : 2021-02-16, dengan 4 file
Keyword : Motivation, Destination Image, Visit Intention, Film Tourism
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Deskripsi Alternatif :In recent years, several films have been used as a promotional tool for tourism destinations in Indonesia. However, tourism business people in Indonesia still tend to use Marketing Events as a promotional tool. This research aims to identify the influence of Motivation and Destination Image from the audiences of Film Ada Apa dengan Cinta 2 (AADC 2) towards Visit Intention, as well as to identify the indirect effect of Motivation on Visit Intention to Punthuk Setumbu and Rumah Doa Bukit Rhema or Gereja Ayam, which are the background scene of the film with Destination Image as mediator. Data collection from 300 respondents was carried out using an online survey method with a questionnaire distributed via social media. The findings of this research indicate a positive relationship between Motivation, Destination Image, and Visit Intention from audiences of Film AADC 2. Then, the Destination Image shows its intervening role, so that an indirect effect appears on the relationship between Motivation and Visit Intention. Keywords: Motivation, Destination Image, Visit Intention, Film Tourism.
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| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
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Kontributor...
- Supervisor : Prof. Drs. Dwi Suhartanto, MCM., Ph.D.
Co-Supervisor: Fatya Alty Amalia, S.Farm.,Apt., MSM., Editor: Erlin Arvelina
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File : DIRECTORY - 165264036.pdf
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File : CHAPTER 1 - 165264036.pdf
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File : CHAPTER 2 - 165264036.pdf
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File : CHAPTER 5 - 165264036.pdf
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