Path: Top > Journal Politeknik Negeri Bandung > Jurusan Administrasi Niaga > TATA NIAGA > Volume III Nomor 3 Desember 2003

Orientasi Pasar di Sektor Pendidikan: Sebuah Kajian Teoritis

Journal from JBPTPPOLBAN / 2012-04-25 10:12:51
Oleh : Dwi Suhartanto
Dibuat : 2012-04-25, dengan 0 file

Keyword : orientasi pasar, institusi pendidikan

This article is a review of the literature on the effect of market orientation application in education sector. The literature suggest that institution reputation, service provided by the education institution, and student and alumni satisfaction are indicators of the market orientation of an education institution. Moreover, it is predicted that those factors related positively toward the loyalty of the student as well as the alumni.

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PropertiNilai Properti
ID PublisherJBPTPPOLBAN
Organisasi
Nama KontakErlin Arvelina
AlamatJl. Trsn. Gegerkalong Hilir Ds. Ciwaruga
KotaBandung
DaerahJawa Barat
NegaraIndonesia
Telepon022 201 3789 ext. 168, 169, 239
Fax022 201 3889
E-mail Administratorerlin.arvelina@polban.ac.id
E-mail CKOerlin.arvelina@polban.ac.id

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