Path: Top > Journal Politeknik Negeri Bandung > Jurusan Administrasi Niaga > TATA NIAGA > Volume II Nomor 2 November 2000
Analisa Hubungan Antara Kepuasan Konsumen, Citra Hotel, dan Hubungan Pribadi dengan Kesetiaan Pelanggan di Industri Perhotelan
Oleh : Dwi Suhartanto; Agustinus Februadi; Santosa Sanjaya (dwi.suhartanto@polban.ac.id)
Dibuat : 2018-01-09, dengan 1 file
Keyword : kepuasan konsumen, citra hotel, hubungan pribadi, kesetiaan pelanggan
Customer loyalty constitutes the dominant factor in a business organization's success. The objectives of this research are to identify the factor of image, customer satisfaction, and interpersonal bonds positively related to customer loyalty in the hotel industry. The findings indicate that customer satisfaction with the hotel performance and interpersonal bonds are positively correlated to customer loyalty. Moreover, the results show that customer satisfaction with food and beverage and satisfaction with housekeeping are important factors in determining a customer's intention to demonstrate loyalty.
Beri Komentar ?#(0) | Bookmark
| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
Print ...
Kontributor...
- , Editor: Idayu Gemalia
Download...
