Path: Top > Karya Tulis Ilmiah Tenaga Pendidik POLBAN di Terbitan Institusi Lain > Dwi Suhartanto
Citra Supermarket Pengaruhnya Terhadap Perilaku Konsumen
Journal from JBPTPPOLBAN / 2018-01-09 08:26:06
Oleh : Dwi Suhartanto; Anne Nuralia (dwi.suhartanto@polban.ac.id)
Dibuat : 2018-01-09, dengan 1 file
Keyword : Citra, ritel, niat membeli ulang, niat merekomendasi, harga, lingkungan fisik
Image is considered as an important factor for success and survival in today's competitive environment. This article examines the consequences of image on the customer's behavioral intentions, that are, intention to purchase and recommend in supermarket business sector. The result indicates that physical environment, price and the quality of goods are considered as important factors in influencing customer intention to repurchase. While physical environment and discount are important factors in influencing customer's willingness to recommend.
Beri Komentar ?#(0) | Bookmark
| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
Print ...
Kontributor...
- , Editor: Idayu Gemalia
Download...
