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The Influence Of Experiential Marketing And Customer Satisfaction Toward Customer Loyalty: Visitors Perspective Of Hot Spring Tourism In West Java
Skripsi, 007 / 2018 / MPI
Undergraduate Theses from JBPTPPOLBAN / 2018-10-24 15:04:59
Oleh : Edwin Rizki Sukmaputra - 145264009 (edwinrizkis22@gmail.com)
Dibuat : 2018-10-24, dengan 4 file
Keyword : Experiential Marketing, Customer Satisfaction Customer Loyalty, Hot Spring Tourism
Indonesia as a country with a huge tourism potential, there should be special attention to be utilized maximally. The simplest step is developing the nature tourism, for example hot spring tourism. West Java can become a potential for burgeoning of hot spring tourism such as Garut, Bandung and Subang. It has a popular hot spring tourism such as Cipanas, Sariater and Ciwidey. The evaluation can be gotten through knowing customer experience who have visited those hot springs. Experiential Marketing theory becomes a complete solution in knowing the customer experience in detail. This experience will be related to how the satisfaction and loyalty of tourists after visited hot springs. In addition, it shows which gap that needs a special attention. The research objective is to determine how the influence of experiential marketing and customer satisfaction toward customer loyalty as a best practice on advancement of the hot springs tourism. The data that will be obtained is by spreading questionnaires that contains in-depth questions about the three variables. The target of the respondents is 400 with qualification; foreign tourists, domestic tourists and residents. The output will be seen by virtue of the gap on experiential marketing dimensions to evaluate effectively and its influence towards customer satisfaction customer loyalty in visitor perspective of hot spring tourism. Researcher believes that this research will help gradually the development of nature tourism especially hot spring in West Java. Keywords: Experiential Marketing, Customer Satisfaction Customer Loyalty, Hot Spring Tourism .
Undergraduate Theses from JBPTPPOLBAN / 2018-10-24 15:04:59
Oleh : Edwin Rizki Sukmaputra - 145264009 (edwinrizkis22@gmail.com)
Dibuat : 2018-10-24, dengan 4 file
Keyword : Experiential Marketing, Customer Satisfaction Customer Loyalty, Hot Spring Tourism
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Deskripsi Alternatif :Indonesia as a country with a huge tourism potential, there should be special attention to be utilized maximally. The simplest step is developing the nature tourism, for example hot spring tourism. West Java can become a potential for burgeoning of hot spring tourism such as Garut, Bandung and Subang. It has a popular hot spring tourism such as Cipanas, Sariater and Ciwidey. The evaluation can be gotten through knowing customer experience who have visited those hot springs. Experiential Marketing theory becomes a complete solution in knowing the customer experience in detail. This experience will be related to how the satisfaction and loyalty of tourists after visited hot springs. In addition, it shows which gap that needs a special attention. The research objective is to determine how the influence of experiential marketing and customer satisfaction toward customer loyalty as a best practice on advancement of the hot springs tourism. The data that will be obtained is by spreading questionnaires that contains in-depth questions about the three variables. The target of the respondents is 400 with qualification; foreign tourists, domestic tourists and residents. The output will be seen by virtue of the gap on experiential marketing dimensions to evaluate effectively and its influence towards customer satisfaction customer loyalty in visitor perspective of hot spring tourism. Researcher believes that this research will help gradually the development of nature tourism especially hot spring in West Java. Keywords: Experiential Marketing, Customer Satisfaction Customer Loyalty, Hot Spring Tourism .
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| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
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- Supervisor: Adila Sosianika S.E., MAIMM., Editor: Erlin Arvelina
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