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Factor Influencing Halal Food Logistics Paying Intention : A Case Study in Indonesia
Skripsi, 033 / 2020 / IM
Undergraduate Theses from JBPTPPOLBAN / 2021-02-16 11:34:25
Oleh : Fajarsyah Rizal Hakim - 165264041 (fajarsyah.rizal.mpem416@polban.ac.id)
Dibuat : 2021-02-16, dengan 4 file
Keyword : Indonesia, Halal Logistic, Halal Industry, Halal awareness
The need for halal products is currently increasing. Muslim and non-Muslim consumers consider that a halal product is a sign that the product has passed a standardized process. In line with that, now awareness of product halalness is not limited to the production process, but also extends to the delivery process. However, the addition of a logistic process is expected to increase the cost burden. Therefore, this study aims to see what factors influence consumers to be willing to pay more for halal logistics and their impact on the formation of halal logistic certification. With as many as 400 respondents and are Muslims who have or have consumed halal products with an age range of 18-55 years. The results show that perceptions of usefulness, social environment, attention to halal, and awareness of halal have a significant influence on the intention to pay for halal logistics. In addition, there is a positive relationship between the intention to pay more for halal logistics and halal logistics certification. The findings of this study will be useful for policy makers and halal food business players to increase the need for halal logistics and educate consumers about halal logistics.
Undergraduate Theses from JBPTPPOLBAN / 2021-02-16 11:34:25
Oleh : Fajarsyah Rizal Hakim - 165264041 (fajarsyah.rizal.mpem416@polban.ac.id)
Dibuat : 2021-02-16, dengan 4 file
Keyword : Indonesia, Halal Logistic, Halal Industry, Halal awareness
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Deskripsi Alternatif :The need for halal products is currently increasing. Muslim and non-Muslim consumers consider that a halal product is a sign that the product has passed a standardized process. In line with that, now awareness of product halalness is not limited to the production process, but also extends to the delivery process. However, the addition of a logistic process is expected to increase the cost burden. Therefore, this study aims to see what factors influence consumers to be willing to pay more for halal logistics and their impact on the formation of halal logistic certification. With as many as 400 respondents and are Muslims who have or have consumed halal products with an age range of 18-55 years. The results show that perceptions of usefulness, social environment, attention to halal, and awareness of halal have a significant influence on the intention to pay for halal logistics. In addition, there is a positive relationship between the intention to pay more for halal logistics and halal logistics certification. The findings of this study will be useful for policy makers and halal food business players to increase the need for halal logistics and educate consumers about halal logistics.
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| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
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- Supervisor : Dr. Mohamad Farid Najib, S.E., M.Si.
Co-Supervisor: Nugroho Hardiyanto, S.E., M.Si., Editor: Erlin Arvelina
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File : DIRECTORY - 165264041.pdf
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File : CHAPTER 1 - 165264041.pdf
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File : CHAPTER 2 - 165264041.pdf
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File : CHAPTER 5 - 165264041.pdf
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