Path: Top > Journal Politeknik Negeri Bandung > Jurusan Administrasi Niaga > TATA NIAGA > Volume III Nomor 1 April 2003
Tipologi Wisatawan sebagai Aplikasi dari Segmentasi Pasar Wisata (Studi Kasus: Wisatawan Laut/Pantai Pangandaran)
Oleh : Hennidah Karnawati
Dibuat : 2012-04-24, dengan 0 file
Keyword : tipologi wisatawan, pasar wisata
Purpose of this research is knowing the description of Activities, Interest, and Opinion (AIOs) sea/beach tourism segmentation (knowing segmentation process based on psychographic variable). The research was done by survey method, data was analyzed by Cluster analysis. The result of this research show us that activities as dominant factor which determine tourist segment. Four tourist segments are: Full enjoyable active sea lovers, Special event active sea lovers, general active sea lovers, and companionship sea lovers. Based on this segments, we know that the potential business opportunity are swimming and surfing tools rental; souvenir goods trading, and sea food catering.
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| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
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