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Skripsi, 014 / 2019 / IM
Undergraduate Theses from JBPTPPOLBAN / 2019-11-29 13:56:19
Oleh : Irgiana Faturohman - 155264015 (irgiana.faturohman.mpem415@polban.ac.id)
Dibuat : 2019-11-29, dengan 4 file

Keyword : Halal Food, Islam, Halal Industry, Purchase Intention, Awareness, Halal Certification, Consumer Behavior, Religiosity

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Deskripsi Alternatif :

There is a lack of study on halal food in Indonesia. This study aims to know about what the most factors that influence halal food purchase intention among Muslims in Indonesia using religiosity, halal awareness, halal certification, and halal marketing variables. This research uses quantitative research, the data collected using an online questionnaire that distributed in Bandung and West Java area. The samples of this research are Muslim around Bandung, West Java. This research has collected 399 respondent, and also have collected their profile data. This study uses partial squares structural equation modeling analysis (PLS-SEM) with smart PLS application to test the hypothesis and SPSS application to know about demographic analysis and descriptive analysis. The results of this study show that religiosity, halal awareness, and halal certification have a significant influence on halal food purchase intention, while halal awareness is the most factors that influenced. Keywords: Halal Food, Islam, Halal Industry, Purchase Intention, Awareness, Halal Certification, Consumer Behavior, Religiosity.

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