GDL

Tugas Akhir, 035 / 2021 / ING
Undergraduate Theses from JBPTPPOLBAN / 2022-10-13 09:29:12
Oleh : Januar Fitriyandi - 175311046 (januar.fitriyandi.bing17@polban.ac.id )
Dibuat : 2022-10-13, dengan 4 file

Keyword : analysis, persuasive language, advertisements, Forbes magazine

This final project is an analysis of persuasive language used in advertisements in Forbes Magazine. The aims of this research are to analyze types of persuasive language used in advertisements in Forbes Magazine and to identify the mostly used persuasive language in the advertisements. The method used in this final project was textual analysis. The findings show that there are 10 types of persuasive languages used in the advertisements in Forbes magazine. They consist of long noun phrases by 25%, short sentences by 20%, avoidance of negative and use of imperatives, each of which is by 15%, weasel words and repetition by 7.5%, hyperbole, simple and colloquial language, alliteration, and syntactic parallelism, each of which is by 2,5%. Thus, the long noun phrase is identified as the mostly used persuasive language in advertisements in Forbes Magazine with the percentage of 25%. It indicates that the advertisements in the magazine gives clear description of the products and services.

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