GDL

hal.149-161
Journal from JBPTPPOLBAN / 2013-07-04 12:22:40
Oleh : Santosa Sanjaya, POLBAN
Dibuat : 2006-08-08, dengan 0 file

Keyword : intercultural, communication, multicultural, workplaces, business practice, intercultural competence

Nowadays international business communication has turned into intercultural communication. The change is resulted from the emergence of international market in which the sellers and the buyers are from different cultures or more and more corporations have become multicultural workplaces. However, because so many top managers did not realize that different cultures affected business, many corporations suffered a huge financial loss. Indeed intercultural failures cost companies millions and even billions of dollars negotiations are broken off, deals do not work out as expected, expatriates return home prematurely, and joint ventures may collapse. Seeing these failures, scholars require their business students to take intercultural communication paper in their study and top managers now begin to realize the importance of intercultural communication and provide their expatriates with sufficient intercultural competence before they are sent to countries of different cultures.

Deskripsi Alternatif :

Nowadays international business communication has turned into intercultural communication. The change is resulted from the emergence of international market in which the sellers and the buyers are from different cultures or more and more corporations have become multicultural workplaces. However, because so many top managers did not realize that different cultures affected business, many corporations suffered a huge financial loss. Indeed intercultural failures cost companies millions and even billions of dollars negotiations are broken off, deals do not work out as expected, expatriates return home prematurely, and joint ventures may collapse. Seeing these failures, scholars require their business students to take intercultural communication paper in their study and top managers now begin to realize the importance of intercultural communication and provide their expatriates with sufficient intercultural competence before they are sent to countries of different cultures.

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