Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2021
Promotion Project Design For SMEs Snacks In Cimahi City âAneka Camilan Lianisâ after COVID-19 to Increase Brand Awareness
Skripsi, 012 / 2021 / MPI
Undergraduate Theses from JBPTPPOLBAN / 2023-01-02 12:29:11
Oleh : Lia Herliana Yusilianti - 175264012 (lia.herlianaa21@gmail.com)
Dibuat : 2023-01-02, dengan 4 file
Keyword : Social Media, Promotion, Advertising, Brand Awareness
Technology is increasing every year. One example of growing technology is social media applications. Social media is used to interact with each other. Besides, social media can promote products, so it can happen to buy and selling activities. With the advantages of technology, there are still a few SMEs who switch from conventional sales to online sales. One of the factors is the lack of information about the methods or stages of promotion. Therefore, the author aims to create a promotional design for SMEs Aneka Camilan Lianis to help companies expand their market area by promoting online and to help increase the income of companies affected during the COVID-19. The method used in this project is a qualitative method with observations and interviews with the owner, three video experts and twelve consumers Aneka Camilan Lianis. The criteria for the respondents are over 17 years old, domiciled in Bandung Raya, and like and have purchased products of Aneka Camilan Lianis. The results of this project are video design and photo products through three stages of pre-production, production, and post-production. Videos are posted on social media Instagram, Youtube, Facebook and TikTok. With this promotional design project, company partners can increase brand awareness. Keywords: Social Media, Promotion, Advertising, Brand Awareness.
Undergraduate Theses from JBPTPPOLBAN / 2023-01-02 12:29:11
Oleh : Lia Herliana Yusilianti - 175264012 (lia.herlianaa21@gmail.com)
Dibuat : 2023-01-02, dengan 4 file
Keyword : Social Media, Promotion, Advertising, Brand Awareness
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Deskripsi Alternatif :Technology is increasing every year. One example of growing technology is social media applications. Social media is used to interact with each other. Besides, social media can promote products, so it can happen to buy and selling activities. With the advantages of technology, there are still a few SMEs who switch from conventional sales to online sales. One of the factors is the lack of information about the methods or stages of promotion. Therefore, the author aims to create a promotional design for SMEs Aneka Camilan Lianis to help companies expand their market area by promoting online and to help increase the income of companies affected during the COVID-19. The method used in this project is a qualitative method with observations and interviews with the owner, three video experts and twelve consumers Aneka Camilan Lianis. The criteria for the respondents are over 17 years old, domiciled in Bandung Raya, and like and have purchased products of Aneka Camilan Lianis. The results of this project are video design and photo products through three stages of pre-production, production, and post-production. Videos are posted on social media Instagram, Youtube, Facebook and TikTok. With this promotional design project, company partners can increase brand awareness. Keywords: Social Media, Promotion, Advertising, Brand Awareness.
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| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
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- Supervisor: Prof. Dwi Suhartanto, Ph.D., Editor: Erlin Arvelina
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File : DIRECTORY - 175264012.pdf
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File : CHAPTER 1 - 175264012.pdf
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File : CHAPTER 2 - 175264012.pdf
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File : CHAPTER 5 - 175264012.pdf
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