Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2021
Understanding Offline Shopping During Pandemic: A Compare Means Analysis
Skripsi, 048 / 2021 / MPI
Undergraduate Theses from JBPTPPOLBAN / 2023-01-09 09:30:16
Oleh : Lilezha Arlin Salina Saputri - 175264049 (lilezha.arlin.mpem417@polban.ac.id)
Dibuat : 2023-01-09, dengan 4 file
Keyword : the Theory of Planned Behavior, Attitude, Subjective Norm: Perceived Behavioural Control; Purchase Intention, Marital Status, Educational Background, Income, Age
To prevent the spread of the Covid-19 virus, the government imposed Large-Scale Social Restrictions (PSBB). However, this did not discourage consumers from continuing to purchase clothes offline during the Covid-19 pandemic by crowding clothing stores in many cities in Indonesia. This study aims to see differences in buying behavior that occur based on marital status, educational background, income, and age of consumers. The Theory of Planned Behavior is used to see how attitudes, subjective norms, perceived behavioral control, and purchase intention are in each respondent's demographics. Data from 300 respondents was collected during the PSBB period within one week before Eid in 2020. This study shows that there are significant differences in marital status, income, and age of respondents. It is different with the educational background which shows that there is no significant difference in the level of education of Highschool, Diploma, and Bachelor or Postgraduate.
Undergraduate Theses from JBPTPPOLBAN / 2023-01-09 09:30:16
Oleh : Lilezha Arlin Salina Saputri - 175264049 (lilezha.arlin.mpem417@polban.ac.id)
Dibuat : 2023-01-09, dengan 4 file
Keyword : the Theory of Planned Behavior, Attitude, Subjective Norm: Perceived Behavioural Control; Purchase Intention, Marital Status, Educational Background, Income, Age
.
Deskripsi Alternatif :To prevent the spread of the Covid-19 virus, the government imposed Large-Scale Social Restrictions (PSBB). However, this did not discourage consumers from continuing to purchase clothes offline during the Covid-19 pandemic by crowding clothing stores in many cities in Indonesia. This study aims to see differences in buying behavior that occur based on marital status, educational background, income, and age of consumers. The Theory of Planned Behavior is used to see how attitudes, subjective norms, perceived behavioral control, and purchase intention are in each respondent's demographics. Data from 300 respondents was collected during the PSBB period within one week before Eid in 2020. This study shows that there are significant differences in marital status, income, and age of respondents. It is different with the educational background which shows that there is no significant difference in the level of education of Highschool, Diploma, and Bachelor or Postgraduate.
Beri Komentar ?#(0) | Bookmark
| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
Print ...
Kontributor...
- Supervisor: Drs. Agustinus C. Februadi, M.Phil., Ph.D.
Co-Supervisor: Wahyu Rafdinal, S.E., M.M., Editor: Erlin Arvelina
Download...
File : DIRECTORY - 175264049.pdf
(604750 bytes)
File : CHAPTER 1 - 175264049.pdf
(323039 bytes)
File : CHAPTER 2 - 175264049.pdf
(218899 bytes)
File : CHAPTER 5 - 175264049.pdf
(75476 bytes)