Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2021
Millenials' Shopping Lifestyle and Its Impact on Preloved Fashion Online Repurchase Intentions
Skripsi, 014 / 2021 / MPI
Undergraduate Theses from JBPTPPOLBAN / 2023-01-02 12:33:42
Oleh : Meliana Rizkila - 175264015 (meliana.rizkila.mpem417@polban.ac.id)
Dibuat : 2023-01-02, dengan 4 file
Keyword : Shopping Lifestyle, Brand Awareness, Repurchase Intention, Fast Fashion, Preloved Fashion
Nowadays, the fashion industry tends to be on the concept of fast fashion. The fast fashion industry, if continuously applied, will have a destructive impact on the environment because it uses materials that are not environmentally friendly. However, there is also a demand for fashion trends that lead to more environmentally friendly products, known as preloved fashion. Although consumer interest in preloved fashion is increasing, some challenges arise because consumers have consumptive nature to buy fast fashion products and ignore the impact on the environment in the future. With this phenomenon, this study aims to find out the factors that motivate consumers to buy preloved fashion and scrutinize the influence of shopping lifestyle on purchasing preloved fashion. Using data from 301 respondents who had purchased preloved fashion online in the last six months, further data was analyzed using Smart PLS. This research method uses a mixed-method or sequential explanation design. The results showed that shopping enjoyment, quality consciousness, environment consciousness, and brand awareness significantly influence repurchase intention. However, brand fashion consciousness, price consciousness, shopping confidence, and in home shopping do not significantly influence repurchase intention. Thus, marketers need to maintain the convenience of shopping, product quality, and education to increase consumer awareness of the side effects of the fashion industry. Keywords: Shopping Lifestyle, Brand Awareness, Repurchase Intention, Fast Fashion, Preloved Fashion.
Undergraduate Theses from JBPTPPOLBAN / 2023-01-02 12:33:42
Oleh : Meliana Rizkila - 175264015 (meliana.rizkila.mpem417@polban.ac.id)
Dibuat : 2023-01-02, dengan 4 file
Keyword : Shopping Lifestyle, Brand Awareness, Repurchase Intention, Fast Fashion, Preloved Fashion
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Deskripsi Alternatif :Nowadays, the fashion industry tends to be on the concept of fast fashion. The fast fashion industry, if continuously applied, will have a destructive impact on the environment because it uses materials that are not environmentally friendly. However, there is also a demand for fashion trends that lead to more environmentally friendly products, known as preloved fashion. Although consumer interest in preloved fashion is increasing, some challenges arise because consumers have consumptive nature to buy fast fashion products and ignore the impact on the environment in the future. With this phenomenon, this study aims to find out the factors that motivate consumers to buy preloved fashion and scrutinize the influence of shopping lifestyle on purchasing preloved fashion. Using data from 301 respondents who had purchased preloved fashion online in the last six months, further data was analyzed using Smart PLS. This research method uses a mixed-method or sequential explanation design. The results showed that shopping enjoyment, quality consciousness, environment consciousness, and brand awareness significantly influence repurchase intention. However, brand fashion consciousness, price consciousness, shopping confidence, and in home shopping do not significantly influence repurchase intention. Thus, marketers need to maintain the convenience of shopping, product quality, and education to increase consumer awareness of the side effects of the fashion industry. Keywords: Shopping Lifestyle, Brand Awareness, Repurchase Intention, Fast Fashion, Preloved Fashion.
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| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
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- Supervisor: Adila Sosianika S.E., MAIMM.
Co-Supervisor: Arie Indra Gunawan, S.Pd., M.M., Editor: Erlin Arvelina
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File : DIRECTORY - 175264015.pdf
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File : CHAPTER 1 - 175264015.pdf
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File : CHAPTER 2 - 175264015.pdf
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File : CHAPTER 5 - 175264015.pdf
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