Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2021
Examining Social Media Activities to Intention to Revisit Through Brand Trust, Brand Authenticity and Brand Loyalty in Hailee Coffee Bandung
Skripsi, 052 / 2021 / MPI
Undergraduate Theses from JBPTPPOLBAN / 2023-01-09 13:20:59
Oleh : Mohammad Fauzan Al Farghani - 175264053 (mohammad.fauzan.mpem417@polban.ac.id)
Dibuat : 2023-01-09, dengan 4 file
Keyword : coffee shop, brand trust, brand authenticity, social media marketing activities, brand loyalty, revisit intention, Hailee Coffee
Nowadays, coffee shops are one of the main destinations for people to do their activities. This resulted in quite a number of new coffee shops popping up. However, not all coffee shops have a good marketing strategy. Having brand trust and brand authenticity is one of the most important things in marketing. In addition, nowadays, the use of social media is increasing. This can be used by coffee shops, where they can market their coffee shops through social media. This is because by doing good social media marketing activities, coffee shops can convey information to the public. From there, the author is quite curious whether by utilizing social media, a coffee shop can create brand trust, brand authenticity, which in turn can lead to brand loyalty, so that later there will be revisit intention. The author conducted this research on Hailee Coffee which finally got the output of a social media strategy that was suitable for Hailee Coffee. Keywords: coffee shop, brand trust, brand authenticity, social media marketing activities, brand loyalty, revisit intention, Hailee Coffee.
Undergraduate Theses from JBPTPPOLBAN / 2023-01-09 13:20:59
Oleh : Mohammad Fauzan Al Farghani - 175264053 (mohammad.fauzan.mpem417@polban.ac.id)
Dibuat : 2023-01-09, dengan 4 file
Keyword : coffee shop, brand trust, brand authenticity, social media marketing activities, brand loyalty, revisit intention, Hailee Coffee
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Deskripsi Alternatif :Nowadays, coffee shops are one of the main destinations for people to do their activities. This resulted in quite a number of new coffee shops popping up. However, not all coffee shops have a good marketing strategy. Having brand trust and brand authenticity is one of the most important things in marketing. In addition, nowadays, the use of social media is increasing. This can be used by coffee shops, where they can market their coffee shops through social media. This is because by doing good social media marketing activities, coffee shops can convey information to the public. From there, the author is quite curious whether by utilizing social media, a coffee shop can create brand trust, brand authenticity, which in turn can lead to brand loyalty, so that later there will be revisit intention. The author conducted this research on Hailee Coffee which finally got the output of a social media strategy that was suitable for Hailee Coffee. Keywords: coffee shop, brand trust, brand authenticity, social media marketing activities, brand loyalty, revisit intention, Hailee Coffee.
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| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
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Kontributor...
- Supervisor: Dr. Drs. Iwan Mulyawan, MBA., Editor: Erlin Arvelina
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File : DIRECTORY - 175264053.pdf
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File : CHAPTER 1 - 175264053.pdf
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File : CHAPTER 2 - 175264053.pdf
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File : CHAPTER 5 - 175264053.pdf
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