Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2021
Influence Between Halal Logo, Religiosity, And Halal Product Knowledge On Consumer Purchase Intention Of Beverage Franchise Products
Skripsi, 018 / 2021 / MPI
Undergraduate Theses from JBPTPPOLBAN / 2023-01-02 12:41:25
Oleh : Muhammad Rizky Idris - 175264019 (mrizkyidris03@gmail.com)
Dibuat : 2023-01-02, dengan 4 file
Keyword : Halal Logo, Religiosity, Halal Product Knowledge, Purchase Intention
Indonesia is a country with a Muslim majority population. The high consumption rate of Indonesian people towards halal beverage franchise that the halal food industry continues to grow. However, there are many companies of halal beverage franchise come from countries that have minority Muslims population dominate the market. This is important to study because there might be a confrontation in Muslim population in trusting the halal beverage franchise from another country which has different culture with the targeted market. Furthermore, there are not many studies have examined the factors that encourage consumers to buy halal beverage franchise in Indonesia. This theory is used as a predictor of a person's behavior and is considered more accurate. Then secondary obtained from journals, books or e-books, and the internet. Data analysis used IBM SPSS Statistics 22 for quantitative data testing and qualitative data using three qualitative paths, namely data reduction, data presentation, and drawing conclusions. The results showed that Religiousity and Halal Logo had a positive effect on purchase intention. While halal product knowledge does not affect the purchase intention of beverage franchise product. Keywords: Halal Logo, Religiosity, Halal Product Knowledge, Purchase Intention.
Undergraduate Theses from JBPTPPOLBAN / 2023-01-02 12:41:25
Oleh : Muhammad Rizky Idris - 175264019 (mrizkyidris03@gmail.com)
Dibuat : 2023-01-02, dengan 4 file
Keyword : Halal Logo, Religiosity, Halal Product Knowledge, Purchase Intention
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Deskripsi Alternatif :Indonesia is a country with a Muslim majority population. The high consumption rate of Indonesian people towards halal beverage franchise that the halal food industry continues to grow. However, there are many companies of halal beverage franchise come from countries that have minority Muslims population dominate the market. This is important to study because there might be a confrontation in Muslim population in trusting the halal beverage franchise from another country which has different culture with the targeted market. Furthermore, there are not many studies have examined the factors that encourage consumers to buy halal beverage franchise in Indonesia. This theory is used as a predictor of a person's behavior and is considered more accurate. Then secondary obtained from journals, books or e-books, and the internet. Data analysis used IBM SPSS Statistics 22 for quantitative data testing and qualitative data using three qualitative paths, namely data reduction, data presentation, and drawing conclusions. The results showed that Religiousity and Halal Logo had a positive effect on purchase intention. While halal product knowledge does not affect the purchase intention of beverage franchise product. Keywords: Halal Logo, Religiosity, Halal Product Knowledge, Purchase Intention.
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| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
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- Supervisor: Dr. Mohamad Farid Najib, S.E., M.Si.
Co-Supervisor: Fatya Alty Amalia, S.Farm.,Apt., MSM., Editor: Erlin Arvelina
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