GDL

Service is some activities, which gives consumers its intangible benefit like experience. Comparing consumer expectations with service given to seek for their satisfaction, which called service quality, can distribute an optimal service. Consumer estimate the given service quality to feel if they are satisfy or not. Moreover, the perception will influence the service provider's image. Image is important because it helps to improve the service itself. The influence of service quality to the image perception at AUTO 2000 is need analyzing to examine 6 hypotheses about positive correlation between each dimension of service quality with image, which are made. 200 people at AUTO 2000 are collected using simple random sampling to fill the questionnaire. Regression and correlation analysis is used to find that those hypotheses are in positive condition. It means that higher service quality will raise the image. Assurance dimensions is the most important on AUTO 2000 image perception. Thus, consumers see AUTO 2000 as an organization that its service provider has quite good knowledge and courtesy to answer their questions.

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