Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2021
Consideration Analysis of Purchase Intentions of Korean Beauty Products on Muslims in West Java
Skripsi, 020 / 2021 / MPI
Undergraduate Theses from JBPTPPOLBAN / 2023-01-02 12:45:33
Oleh : Nurul Anisa Setiani - 175264021 (nurul.anisa.mpem417@polban.ac.id)
Dibuat : 2023-01-02, dengan 4 file
Keyword : Halal Awareness, Product Ingredients, Country of Origin, Purchase, Intention
This study aims to analyze the consideration of purchasing Korean beauty products. This is because many consumers prefer beauty products from South Korea or commonly called Korean Beauty, compared to local products. Even though many local cosmetics are of good quality and already have halal certification, but many are not yet certified halal or do not have the halal logo. This research was conducted using mixed methods. Then, the research sample was obtained from primary data by distributing online questionnaires with 330 respondents and conducting in-depth interviews with 4 informants from West Java. Then secondary obtained from journals, books or e-books, and the internet. Data analysis used IBM SPSS Statistics 22 for quantitative data testing and qualitative data using three qualitative paths, namely data reduction, data presentation, and concluding. The results showed that product ingredients and Country of origin had a positive effect on purchase intention. While halal awareness does not affect the purchase intention of Korean beauty products.
Undergraduate Theses from JBPTPPOLBAN / 2023-01-02 12:45:33
Oleh : Nurul Anisa Setiani - 175264021 (nurul.anisa.mpem417@polban.ac.id)
Dibuat : 2023-01-02, dengan 4 file
Keyword : Halal Awareness, Product Ingredients, Country of Origin, Purchase, Intention
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Deskripsi Alternatif :This study aims to analyze the consideration of purchasing Korean beauty products. This is because many consumers prefer beauty products from South Korea or commonly called Korean Beauty, compared to local products. Even though many local cosmetics are of good quality and already have halal certification, but many are not yet certified halal or do not have the halal logo. This research was conducted using mixed methods. Then, the research sample was obtained from primary data by distributing online questionnaires with 330 respondents and conducting in-depth interviews with 4 informants from West Java. Then secondary obtained from journals, books or e-books, and the internet. Data analysis used IBM SPSS Statistics 22 for quantitative data testing and qualitative data using three qualitative paths, namely data reduction, data presentation, and concluding. The results showed that product ingredients and Country of origin had a positive effect on purchase intention. While halal awareness does not affect the purchase intention of Korean beauty products.
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| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
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Kontributor...
- Supervisor: Dr. Mohamad Farid Najib, S.E., M.Si.
Co-Supervisor: Fatya Alty Amalia, S.Farm.,Apt., MSM., Editor: Erlin Arvelina
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File : DIRECTORY - 175264021.pdf
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File : CHAPTER 1 - 175264021.pdf
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File : CHAPTER 2 - 175264021.pdf
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File : CHAPTER 5 - 175264021.pdf
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