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The Making of a Promotional Booklet of a Local Streetwear Brand Titled: "Pijak Bumi: Less is More"
Tugas Akhir, 020 / 2017 / ING
Undergraduate Theses from JBPTPPOLBAN / 2017-11-28 12:10:56
Oleh : Raden Sintia Putri Lestari - 145311023 (rsintiap@gmail.com)
Dibuat : 2017-11-28, dengan 4 file
Keyword : kenaf, local brand, Pijak Bumi, promotional booklet, vegetable tanned leather
Subjek : Buklet promosi, Pijak Bumi, kenaf, kulit nabati, merek lokal
This final project is about making a promotional booklet about Pijak Bumi. Pijak Bumi is a Bandung-based local brand which produces shoes, bags and accessories made of eco-friendly materials such as vegetable tanned leather and kenaf. This project is aimed to develop a promotional booklet which focuses on Pijak Bumi products in order to promote and advertise their products so more people will buy and wear their products. Moreover, it can also be used as company documentation. In developing this project, the content is obtained through conducting interview with Chief Executive Officer and Chief Marketing Officer of Pijak Bumi, observation in Pijak Bumi workplace in Bandung and library study obtained from the official website and blog of Pijak Bumi, an article from the Internet and the videos on YouTube. The data which have been collected are selected in accordance with the result of interview, observation and library study, and processed by making an outline, writing the first draft, editing and revising the first draft, writing the second draft, editing and revising, designing, proofreading and printing. Moreover, there are several theories which are applied in order to support and help making the content of the booklet. The theories consist of the characteristics of promotional booklet, the elements of writing, and the elements of designing a book. The result of this final project is a promotional booklet with a title: "Pijak Bumi: Less is More" which consists of 60 pages. Hopefully, this promotional booklet can bring more people to buy and wear Indonesian local products. Keywords: kenaf, local brand, Pijak Bumi, promotional booklet, vegetable tanned leather.
Undergraduate Theses from JBPTPPOLBAN / 2017-11-28 12:10:56
Oleh : Raden Sintia Putri Lestari - 145311023 (rsintiap@gmail.com)
Dibuat : 2017-11-28, dengan 4 file
Keyword : kenaf, local brand, Pijak Bumi, promotional booklet, vegetable tanned leather
Subjek : Buklet promosi, Pijak Bumi, kenaf, kulit nabati, merek lokal
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Deskripsi Alternatif :This final project is about making a promotional booklet about Pijak Bumi. Pijak Bumi is a Bandung-based local brand which produces shoes, bags and accessories made of eco-friendly materials such as vegetable tanned leather and kenaf. This project is aimed to develop a promotional booklet which focuses on Pijak Bumi products in order to promote and advertise their products so more people will buy and wear their products. Moreover, it can also be used as company documentation. In developing this project, the content is obtained through conducting interview with Chief Executive Officer and Chief Marketing Officer of Pijak Bumi, observation in Pijak Bumi workplace in Bandung and library study obtained from the official website and blog of Pijak Bumi, an article from the Internet and the videos on YouTube. The data which have been collected are selected in accordance with the result of interview, observation and library study, and processed by making an outline, writing the first draft, editing and revising the first draft, writing the second draft, editing and revising, designing, proofreading and printing. Moreover, there are several theories which are applied in order to support and help making the content of the booklet. The theories consist of the characteristics of promotional booklet, the elements of writing, and the elements of designing a book. The result of this final project is a promotional booklet with a title: "Pijak Bumi: Less is More" which consists of 60 pages. Hopefully, this promotional booklet can bring more people to buy and wear Indonesian local products. Keywords: kenaf, local brand, Pijak Bumi, promotional booklet, vegetable tanned leather.
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| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
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Kontributor...
- Supervisor: Dra. Esti Sugiharti, M.A., Ph.D., Editor: Erlin Arvelina
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File : KELENGKAPAN TA - 145311023.pdf
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File : BAB 1 - 145311023.pdf
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File : BAB 2 - 145311023.pdf
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File : BAB 5 - 145311023.pdf
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