Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2018
The Influence of Perception Of Halalness and Religiosity Toward Purchase Intention of Halal Imported Food in West Java
Skripsi, 023 / 2018 / MPI
Undergraduate Theses from JBPTPPOLBAN / 2018-10-24 15:42:48
Oleh : Ratna - 145264026 (ratnanovandra27@gmail.com)
Dibuat : 2018-10-24, dengan 4 file
Keyword : Perception of halalness, religiosity, purchase intention
Islam is a growing religion with a high number of adherents including in Indonesia. Islam organises entire activities in various sectors such as social, educational, economic, political, behavioural, including the selection of food that should be halal. Halal does not contain ingredients or elements that are prohibited to be consumed and processed based on Islamic sharia. The increasing number of imports in Indonesia is high enough to affect the rising number of products from foreign countries which is from a company with majority of non-Muslim religion. Similarly, there is an increase in consumer awareness of Indonesia to halal product as a result of the appearance of fake labelled halal products cases. The purpose of this study is to examine the impact of perception of halalness and religiosity toward purchase intention of imported halal products. Variables are perception of halalness, religiosity and purchase intention. This study uses quantitative data through questionnaires with 26 statements to 411 Muslim respondents who have consumed imported halal products. The data obtained are analysed using SPSS version 18 to measure descriptive analysis, validity, reliability, correlation and multiple regression. The research findings that perception of halalness and religiosity influence purchase intention. Moreover, Religiosity more effect the purchase of halal imported food. Keywords: Perception of halalness, religiosity, purchase intention.
Undergraduate Theses from JBPTPPOLBAN / 2018-10-24 15:42:48
Oleh : Ratna - 145264026 (ratnanovandra27@gmail.com)
Dibuat : 2018-10-24, dengan 4 file
Keyword : Perception of halalness, religiosity, purchase intention
.
Deskripsi Alternatif :Islam is a growing religion with a high number of adherents including in Indonesia. Islam organises entire activities in various sectors such as social, educational, economic, political, behavioural, including the selection of food that should be halal. Halal does not contain ingredients or elements that are prohibited to be consumed and processed based on Islamic sharia. The increasing number of imports in Indonesia is high enough to affect the rising number of products from foreign countries which is from a company with majority of non-Muslim religion. Similarly, there is an increase in consumer awareness of Indonesia to halal product as a result of the appearance of fake labelled halal products cases. The purpose of this study is to examine the impact of perception of halalness and religiosity toward purchase intention of imported halal products. Variables are perception of halalness, religiosity and purchase intention. This study uses quantitative data through questionnaires with 26 statements to 411 Muslim respondents who have consumed imported halal products. The data obtained are analysed using SPSS version 18 to measure descriptive analysis, validity, reliability, correlation and multiple regression. The research findings that perception of halalness and religiosity influence purchase intention. Moreover, Religiosity more effect the purchase of halal imported food. Keywords: Perception of halalness, religiosity, purchase intention.
Beri Komentar ?#(0) | Bookmark
| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
Print ...
Kontributor...
- Supervisor: Dr. Mohamad Farid Najib, SE., M.Si., Editor: Erlin Arvelina
Download...
File : DIRECTORY - 145264026.pdf
(548258 bytes)
File : CHAPTER 1 - 145264026.pdf
(343552 bytes)
File : CHAPTER 2 - 145264026.pdf
(453105 bytes)
File : CHAPTER 5 - 145264026.pdf
(167616 bytes)