Path: Top > Journal Politeknik Negeri Bandung > Jurusan Administrasi Niaga > TATA NIAGA > Volume III Nomor 1 April 2003
Peran Citra di Industri Pariwisata
Oleh : Sri Raharso ; Sauptika Kantjana
Dibuat : 2012-04-24, dengan 0 file
Keyword : citra, kualitas jasa, pariwisata
Image is formed in a consumer's mind through a procedure whereby information is processed and organized into meaning on the basis of stored categories. Image is described as the overall impression made on the minds of customers. It exist even in the absence of factual knowledge. In tourism industry, image play significant roles because tourism is amorphous mass of experiences. As a kind of service, consumers in this industry are confronted with a lack of objective and measurable attributes to base their evaluation of image and in such situations must resort to tangible extrinsic cues to form their judgements. So, image will play an important role in both attracting and retaining customers.
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| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
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