Path: Top > Journal Politeknik Negeri Bandung > Jurusan Administrasi Niaga > TATA NIAGA > Volume II Nomor 2 November 2000
Strategi Pemasaran dalam Memasyarakatkan Penggunaan Angkutan Umum melalui Pendekatan Repositions
Journal from JBPTPPOLBAN / 2012-04-27 12:02:35
Oleh : Suhendin
Dibuat : 2012-04-27, dengan 0 file
Keyword : pemasaran, repositioning, transportasi, angkutan umum
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Oleh : Suhendin
Dibuat : 2012-04-27, dengan 0 file
Keyword : pemasaran, repositioning, transportasi, angkutan umum
The repositioning is directed to build certain perception among the society with the existed image by protruding competitive attributes which are expected to be able to give some kind of stimulation to those who never use public transport become willing to try and turning into regular users and at the end, transformed
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|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
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