Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2021
Building Tourists' Intention to Visit Natural Attraction in Bandung in The Post-COVID-19 Through Extended TPB and DSR Theory
Skripsi, 028 / 2021 / MPI
Undergraduate Theses from JBPTPPOLBAN / 2023-01-03 11:47:57
Oleh : Tanti Anisa Putri - 175264029 (tanti.anisa.mpem417@polban.ac.id)
Dibuat : 2023-01-03, dengan 4 file
Keyword : Theory of Planned Behavior, Facilitating Condition, Perceived Risk, Destination Social Responsibility, Visit Intention
The tourism industry is growing rapidly from year to year and has brought a country\\\'s economy for the better. Unfortunately, at the end of 2019, COVID-19 has disrupted almost all industries in the world, including the tourism industry. In Indonesia, tourism industry revenues have decreased significantly due to the decline in the number of visits. Therefore, this study aims to build tourist\\\'s visit intentions in post-COVID-19 through the influence between variables forming visit intentions, differences in visit intentions between X and Y generation tourists as respondents, and what tourists consider when visiting natural attractions in the post-COVID-19. The variables used in this research are attitude, subjective norm, facilitating condition, financial risk, psychological risk, physical risk, and destination social responsibility. The number of respondents in this study was 416 people. All respondents filled out questions through an online questionnaire. Then the data were tested using SPSS, Smart PLS, and qualitative analysis. This study found that respondents had a good perception of the variables tested, the researchers also found that the variable facilitating condition had the most significant influence on the attitude of tourists, which forwarded to visit intention. Meanwhile, destination social responsibility has the minor influence on attitude. In addition, no difference was found between generation X and Y in their visit intentions. Novelty in this study extends the theory of planned behavior and uses mixed methods to deepen the study results. Keywords: Theory of Planned Behavior, Facilitating Condition, Perceived Risk, Destination Social Responsibility, Visit Intention.
Undergraduate Theses from JBPTPPOLBAN / 2023-01-03 11:47:57
Oleh : Tanti Anisa Putri - 175264029 (tanti.anisa.mpem417@polban.ac.id)
Dibuat : 2023-01-03, dengan 4 file
Keyword : Theory of Planned Behavior, Facilitating Condition, Perceived Risk, Destination Social Responsibility, Visit Intention
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Deskripsi Alternatif :The tourism industry is growing rapidly from year to year and has brought a country\\\'s economy for the better. Unfortunately, at the end of 2019, COVID-19 has disrupted almost all industries in the world, including the tourism industry. In Indonesia, tourism industry revenues have decreased significantly due to the decline in the number of visits. Therefore, this study aims to build tourist\\\'s visit intentions in post-COVID-19 through the influence between variables forming visit intentions, differences in visit intentions between X and Y generation tourists as respondents, and what tourists consider when visiting natural attractions in the post-COVID-19. The variables used in this research are attitude, subjective norm, facilitating condition, financial risk, psychological risk, physical risk, and destination social responsibility. The number of respondents in this study was 416 people. All respondents filled out questions through an online questionnaire. Then the data were tested using SPSS, Smart PLS, and qualitative analysis. This study found that respondents had a good perception of the variables tested, the researchers also found that the variable facilitating condition had the most significant influence on the attitude of tourists, which forwarded to visit intention. Meanwhile, destination social responsibility has the minor influence on attitude. In addition, no difference was found between generation X and Y in their visit intentions. Novelty in this study extends the theory of planned behavior and uses mixed methods to deepen the study results. Keywords: Theory of Planned Behavior, Facilitating Condition, Perceived Risk, Destination Social Responsibility, Visit Intention.
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| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
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Kontributor...
- Supervisor: Dr. Lusianus Kusdibyo, MBA.
Co-Supervisor: Wahyu Rafdinal, S.E., M.M., Editor: Erlin Arvelina
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File : DIRECTORY - 175264029.pdf
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File : CHAPTER 1 - 175264029.pdf
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File : CHAPTER 2 - 175264029.pdf
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File : CHAPTER 5 - 175264029.pdf
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