Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2019
The Adoption Of UTAUT 2 Model In The Use Of Digital Payment In Online Transportation Service Application
Skripsi, 027 / 2019 / IM
Undergraduate Theses from JBPTPPOLBAN / 2019-11-29 14:33:48
Oleh : Vita Karima - 155264031 (vkarima098@gmail.com)
Dibuat : 2019-11-29, dengan 4 file
Keyword : Behavior intention, digital payment, online transportation, technology adoption, UTAUT 2
The digitalization trend that is the characteristic of the 4.0 industrial revolution has also begun to spread to the payments and financial transactions. Although it is a newly launched, OVO and Go-Pay became the most popular digital payment application in this past few years. Whereas in the Indonesian context, the adoption rate of digital payment is still low, and the previous study on digital payments adoption is still rarely found. Thus, this intends purpose to understand the determinants of digital payment adoption in online transportation service application in Indonesia by using the UTAUT 2 model and theory. The variables were tested to 582 digital payment users of online transportation service application by using google form. Then, the data collected was analyzed by using SmartPLS 3.0. This study found that habit, hedonic motivation, facilitating condition, performance expectancy, and price value significantly influences behavioral intention to use digital payment in online transportation service application while usage behavior was mostly influenced by habit, behavioral intention and facilitating condition. Unexpectedly, factors such as effort expectancy and social influence did not affect consumer' behavioral intention to use digital payment in online transportation service application. This research contributes literature of UTAUT 2, specifically in the digital payment adoption context. Besides, the digital payment providers can also implement the outcomes of this study to attract digital payment users. Keywords: Behavior intention, digital payment, online transportation, technology adoption, UTAUT 2.
Undergraduate Theses from JBPTPPOLBAN / 2019-11-29 14:33:48
Oleh : Vita Karima - 155264031 (vkarima098@gmail.com)
Dibuat : 2019-11-29, dengan 4 file
Keyword : Behavior intention, digital payment, online transportation, technology adoption, UTAUT 2
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Deskripsi Alternatif :The digitalization trend that is the characteristic of the 4.0 industrial revolution has also begun to spread to the payments and financial transactions. Although it is a newly launched, OVO and Go-Pay became the most popular digital payment application in this past few years. Whereas in the Indonesian context, the adoption rate of digital payment is still low, and the previous study on digital payments adoption is still rarely found. Thus, this intends purpose to understand the determinants of digital payment adoption in online transportation service application in Indonesia by using the UTAUT 2 model and theory. The variables were tested to 582 digital payment users of online transportation service application by using google form. Then, the data collected was analyzed by using SmartPLS 3.0. This study found that habit, hedonic motivation, facilitating condition, performance expectancy, and price value significantly influences behavioral intention to use digital payment in online transportation service application while usage behavior was mostly influenced by habit, behavioral intention and facilitating condition. Unexpectedly, factors such as effort expectancy and social influence did not affect consumer' behavioral intention to use digital payment in online transportation service application. This research contributes literature of UTAUT 2, specifically in the digital payment adoption context. Besides, the digital payment providers can also implement the outcomes of this study to attract digital payment users. Keywords: Behavior intention, digital payment, online transportation, technology adoption, UTAUT 2.
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| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
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- Supervisor: Dr. Mohamad Farid Najib, SE., M.Si., Editor: Erlin Arvelina
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