GDL

Designing Sustainable Event at Kampung Seni Jelekong

Tugas Akhir , 002 / 2016 / UPW
Undergraduate Theses from JBPTPPOLBAN / 2017-08-02 10:46:18
Oleh : Yeni Sri Mulyani - 135221032 (yeyen2901@gmail.com)
Dibuat : 2017-08-02, dengan 4 file

Keyword : atraksi wisata, Kampung Seni Jelekong (KSJ), event, sustainable event, wayang, lukisan, e-marketing
Subjek : tourist attraction, Kampung Seni Jelekong (KSJ), event, sustainable events, puppets, paintings, e-marketing

Perancangan sustainable event di Kampung Seni Jelekong merupakan proyek yang dipilih dalam laporan tugas akhir. Tujuan dari perancangan sustainable event ini adalah untuk mengemas atraksi wisata di Kampung Seni Jelekong dalam suatu event yang memperhatikan keseimbangan lingkungan, pelestarian sosial budaya, dan pembangunan ekonomi masyarakat lokal. Perancangan event dimulai dari menentukan tujuan, mengidentifikasi sasaran, menganalisa situasi, membuat strategi pemasaran, perencanaan oprasional, hingga legalitas event. Pembahasan perancangan akan lebih detil mengenai identifikasi sasaran, strategi event dan rancangan oprasional. Identifikasi sasaran membahas mengenai targeting, segementing, positioning, dan penentuan stakeholder terkait. Strategi event difokuskan dalam pembuatan media pemasaran menggunakan metode emarketing. Perancangan oprasional, akan membahas mengenai rancangan timeline, struktur kepanitiaan, program acara, dan desain layout acara. Seluruh proses perancangan menerapkan unsur-unsur ustainable event yaitu waste reduction, sourcing goods & services locally, boosting innovation, job creation, profitability, water & energy efficiency, sensitivity to cultural, dan sustainable growth. Rancangan sustainable event ini dapat menjadi atraksi wisata baru di Kampung Seni Jelekong. Kata kunci: atraksi wisata, Kampung Seni Jelekong (KSJ), event, sustainable event, wayang, lukisan, e-marketing

Deskripsi Alternatif :

Designing sustainable event in the Kampung Seni Jelekong is a project that selected in the final report. The goal of the sustainable design of this event is to pack a tourist attraction in the Kampung Seni Jelekong in an event that keep the environmental, socio-cultural preservation, and economic development of local communities. Design event starts from setting goals, identifying segment, analyzing the situation, create a marketing strategy, operational planning, until the legality of the event. Discussion on design will be more details on target identification, event strategy and operational plan. Target identification to discuss the targeting, segementing, positioning, and the determination of the stakeholders. While the strategy is focused on making the media event marketing using emarketing methods. Design of Operations will be discuss the draft of timeline, organizational structures, programs, and design layout of the event. The entire process of sustainable event are applying design elements such as waste reduction, sourcing goods and services locally, boosting innovation, job creation, profitability, water and energy efficiency, sensitivity to cultural, and sustainable growth. Sustainable design of this event can be a new tourist attraction in the Village of Arts Jelekong. Keywords: tourist attraction, Kampung Seni Jelekong (KSJ), event, sustainable events, puppets, paintings, e-marketing

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