Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2023
Intervention to Bring Environmental Knowledge into Grocery Shopping Behavior: A Study on Zero Waste Retail Receptive Consumer
Skripsi, 001 / 2023 / IM
Undergraduate Theses from JBPTPPOLBAN / 2023-11-30 10:50:48
Oleh : 195264001 - Andina Putri Rhamadani (andina.putri.mpem.419@polban.ac.id)
Dibuat : 2023-11-30, dengan 4 file
Keyword : Sustainable groceery, zero waste concept, retailers, personal-related factors, environmental knowledge
This research conducted a general attitude-behavior model in the direction of shopping at retailers engaging in zero waste concept (ZWC) from the influence of personal-related factors. Consumers in West Java, Indonesia who are open to the zero waste idea but who have never bought at retailers who apply the concept of zero waste and participants were surveyed using a questionnare. The suggested model was put to the test empirically with a total of 426 participants applying PLS -SEM. A consumer's propensity to shop at stores that adhere to the zero-waste principle was found to be affected directly by their environmental literacy. Two personal-related factors (environmental concern and green self-identity) had indirect effects on behavior via attitude towards shopping at retailers practicing zero waste concept. The study is provide an understanding of consumer behavior concerning sustainable retail from internal prespectives. Practical implications are also provided for marketing and management grocery retailers.
Undergraduate Theses from JBPTPPOLBAN / 2023-11-30 10:50:48
Oleh : 195264001 - Andina Putri Rhamadani (andina.putri.mpem.419@polban.ac.id)
Dibuat : 2023-11-30, dengan 4 file
Keyword : Sustainable groceery, zero waste concept, retailers, personal-related factors, environmental knowledge
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Deskripsi Alternatif :This research conducted a general attitude-behavior model in the direction of shopping at retailers engaging in zero waste concept (ZWC) from the influence of personal-related factors. Consumers in West Java, Indonesia who are open to the zero waste idea but who have never bought at retailers who apply the concept of zero waste and participants were surveyed using a questionnare. The suggested model was put to the test empirically with a total of 426 participants applying PLS -SEM. A consumer's propensity to shop at stores that adhere to the zero-waste principle was found to be affected directly by their environmental literacy. Two personal-related factors (environmental concern and green self-identity) had indirect effects on behavior via attitude towards shopping at retailers practicing zero waste concept. The study is provide an understanding of consumer behavior concerning sustainable retail from internal prespectives. Practical implications are also provided for marketing and management grocery retailers.
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| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |