Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2023
How To Increase Customer Behavior Intention in The Young Generation Towards the Use of Environmetally Friendly Local Cosmetics Products
Skripsi, 004 / 2023 / IM
Undergraduate Theses from JBPTPPOLBAN / 2023-11-30 11:33:51
Oleh : 195264008 - Clarissa Aprila Irwanudin (clarissaaprila09@gmail.com)
Dibuat : 2023-11-30, dengan 4 file
Keyword : environmentally friendly cosmetics, consumption value, attitude, environment knowledge, green trust, customer behavioral intention, and behavior intention
The beginning of this research was made because it came from a problem that occurred in a marketing strategy that was growing following the modern era where the government and society are now intensively carrying out environmentally friendly actions by trying to use green products. The research instrument consisted of variables consumption value, environment knowledge, attitude, behavior intentions, and green trust. This research uses the Theory of Planned Behavior which is supported by five variables. In this study, all variables are accepted, because all of them have a positive and significant value. Also the hypotheses have been proposed and tested using PLS-SEM. All variables have a significant positive number, which means that they all influence each other to determine the purchase of green cosmetic products. Keywords: environmentally friendly cosmetics, consumption value, attitude, environment knowledge, green trust, customer behavioral intention, and behavior intention.
Undergraduate Theses from JBPTPPOLBAN / 2023-11-30 11:33:51
Oleh : 195264008 - Clarissa Aprila Irwanudin (clarissaaprila09@gmail.com)
Dibuat : 2023-11-30, dengan 4 file
Keyword : environmentally friendly cosmetics, consumption value, attitude, environment knowledge, green trust, customer behavioral intention, and behavior intention
.
Deskripsi Alternatif :The beginning of this research was made because it came from a problem that occurred in a marketing strategy that was growing following the modern era where the government and society are now intensively carrying out environmentally friendly actions by trying to use green products. The research instrument consisted of variables consumption value, environment knowledge, attitude, behavior intentions, and green trust. This research uses the Theory of Planned Behavior which is supported by five variables. In this study, all variables are accepted, because all of them have a positive and significant value. Also the hypotheses have been proposed and tested using PLS-SEM. All variables have a significant positive number, which means that they all influence each other to determine the purchase of green cosmetic products. Keywords: environmentally friendly cosmetics, consumption value, attitude, environment knowledge, green trust, customer behavioral intention, and behavior intention.
Beri Komentar ?#(0) | Bookmark
| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTPPOLBAN |
| Organisasi | |
| Nama Kontak | Erlin Arvelina |
| Alamat | Jl. Trsn. Gegerkalong Hilir Ds. Ciwaruga |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 022 201 3789 ext. 168, 169, 239 |
| Fax | 022 201 3889 |
| E-mail Administrator | erlin.arvelina@polban.ac.id |
| E-mail CKO | erlin.arvelina@polban.ac.id |
Print ...
Kontributor...
- Supervisor: Gundur Leo, S.Si., M.M., Editor: Erlin Arvelina
Download...
File : DIRECTORY - 195264008.pdf
(580086 bytes)
File : CHAPTER 1 - 195264008.pdf
(462590 bytes)
File : CHAPTER 2 - 195264008.pdf
(437127 bytes)
File : CHAPTER 5 - 195264008.pdf
(282553 bytes)