Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2023

The Mediating Role Of Tourist Satisfaction In Developing Tourist Loyalty To Bandung's Hot Springs Tourism

Skripsi, 005 / 2023 / IM
Undergraduate Theses from JBPTPPOLBAN / 2023-11-30 11:33:44
Oleh : 195264011 - Hanif Hanafi
Dibuat : 2023-11-30, dengan 4 file

Keyword : hot spring, destination image, tourist motivation, service quality, perceived value, tourist satisfaction and loyalty

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Deskripsi Alternatif :

Wellness tourism is the fastest-growing industry worldwide. Indonesia has great potential for the development of wellness tourism, including hot springs, because there are natural hot springs throughout the country. Unfortunately, there are still destinations that are empty of visitors until they are permanently closed. Therefore, goal of this research to figure out the perceived value, satisfaction of tourist, quality of service, tourist motivation, and image of destination in determining their loyalty in the hot springs industry. Tourists were given self-administrated surveys to complete following their visit to the hot springs. 399 relevant questionnaires in total were gathered, and the partial least squares approach was utilized for analysis of the developed hypotheses. The findings indicate that all variables evaluated have significant and positive effects on tourist loyalty. Service quality is the most influential variable. These findings could be useful for the hot springs tourism industry and other researchers in understanding tourist loyalty. Keyword: hot spring, destination image, tourist motivation, service quality, perceived value, tourist satisfaction and loyalty.

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PropertiNilai Properti
ID PublisherJBPTPPOLBAN
Organisasi
Nama KontakErlin Arvelina
AlamatJl. Trsn. Gegerkalong Hilir Ds. Ciwaruga
KotaBandung
DaerahJawa Barat
NegaraIndonesia
Telepon022 201 3789 ext. 168, 169, 239
Fax022 201 3889
E-mail Administratorerlin.arvelina@polban.ac.id
E-mail CKOerlin.arvelina@polban.ac.id

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Kontributor...

  • Pembimbing: Prof. Drs. Dwi Suhartanto, MCM., Ph.D., Editor: Erlin Arvelina

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