GDL

The Influence of Friendship in Facebook toward Buying Intention of Korean Pop (K-Pop) Album

Tugas Akhir, 008 / 2013 / MPE
Undergraduate Theses from JBPTPPOLBAN / 2014-05-21 09:25:58
Oleh : Aryanti Istiawati - 105231006 (aryantiistiawati@gmail.com)
Dibuat : 2014-05-21, dengan 4 file

Keyword : inat Beli, Pertemanan di Facebook, Album Korean Pop
Subjek : Buying Intention, Friendship in Facebook, Korean pop Album

Penelitian ini membahas tentang "Pengaruh pertemanan di Facebook terhadap minat beli album korean pop (k-pop)". Di jaman teknologi yang canggih ini akan Internet, banyak orang yang sudah terbiasa akan kebutuhan Internet, khususnya media sosial yang selalu dipakai oleh orang-orang untuk berkomunikasi. Facebook adalah media sosial yang mempunyai pengguna terbanyak khususnya di Indonesia. Walaupun sudah banyak social media tapi Facebook tetap menjadi media sosial yang masih sering digunakan oleh orang-orang khususnya orang Indonesia. Komunikasi pemasaran yang terjadi adalah melalui eWOM (electronic Word of Mouth) di Facebook. Komunikasi online melalui eWOM di Facebook bisa dilakukan melalui chatting, diskusi di grup atau kelompok. Seiring dengan itu Indonesia pun telah terkena dampak dari "demam korea" atau disebut "korean wave". Untuk istilah korean wave terdiri dari korean pop, drama, dan film. Dalam penelitian ini peneliti lebih tertarik terhadap korean pop (k-pop), maksudnya adalah musik korea yang dibalut oleh nuansa modern dan beraliran pop. Faktor-faktor yang berpengaruh terhadap minat beli album korean pop dalam penelitian ini adalah kegunaan, kemudahan, perasaan senang, pengalaman, pengetahuan, dan tingkat kepercayaan. Lalu metode analisis yang digunakan adalah uji validitas dan realibilitas (cronbach alpha), uji normalitas, statistik deskriptif, korelasi spearman, regresi logistik dan tabulasi silang (crosstab). Hasil dari penelitian ini adalah semua variabel saling berhubungan positif terhadap minat beli. Tetapi, variabel yang berpengaruh terhadap minat beli album korean pop hanya variabel kegunaan. Kata Kunci : Minat Beli, Pertemanan di Facebook, Album Korean Pop.

Deskripsi Alternatif :

This research explain about "The influence of friendship in Facebook toward buying intention of korean pop (k-pop) album". In this era of Internet technology advance, many people who have become accustomed to the needs of the Internet, paticularly social media is always used by people to communicate. Facebook is a social media that have many users especially in Indonesia. Although many social media but remain Facebook social media is still commonly used by the people especially the people of Indonesia. Marketing communication that occurs is through eWOM (Electronic Word of Mouth) on Facebook. eWOM in online communication through Facebook can be done via chatting, discussion group or groups. Along with that Indonesia has also been affected by the "demam korea" or so-called "korean wave". For the term korean wave consists of korean pop, drama, and film. In this study, researchers are more interested in the korean pop (k-pop), referring to the Korean music is wrapped by a modern feel and homage to pop. The factors that influence the buying intention korean pop album in the study were perceived usefulness, perceived easy of use, perceived enjoyment, perceived experience, perceived ability, and perceived trust in recommendations. Then the method of analysis used are the validity and reliability (cronbach alpha), test for normality, descriptive statistics, Spearman correlation, logistic regression and cross-tabulation (crosstab). The results of this research are all variables to positive correlation toward buying intention. But, variable to influence buying intention just perceived usefullness. Keyword : Buying Intention, Friendship in Facebook, Korean pop Album.

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