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The Impact of Tourist Destination Performance on Retail Agglomeration and Store Performance: A Conceptual Review
Proceeding from JBPTPPOLBAN / 2018-01-04 08:34:43
Oleh : Dwi Suhartanto (dwi.suhartanto@polban.ac.id)
Dibuat : 2018-01-04, dengan 1 file
Keyword : tourist destination, store performance, agglomeration
In travelling, tourists need a variety of products to meet their needs during the trip and purchase for their-self and their family and friends. Thus, shopping is considered as an important tourist activity, and many destinations have developed shopping facilities as a complement to their main tourist attractions. Different from retail in general, retail in a tourism destination is unique and demanding to manage as they share similar customers with the destination attraction itself. Due to its location being inside of the tourist destination and the products sold mostly relate to the attraction of the destination, tourists consider the store in the destination as a part of the attraction. Thus, the destination competitiveness and attractiveness will influence the performance of store and store agglomeration in the destination. It is also expected that the destination performance will impact the coopetition between the retail stores.
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