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Scrutinizing Small Business Entrepreneur Learning through the Objection of ICT Adoption
Proceeding from JBPTPPOLBAN / 2018-01-09 07:54:54
Oleh : Dwi Suhartanto; Gundur Leo (dwi.suhartanto@polban.ac.id)
Dibuat : 2018-01-09, dengan 1 file
Keyword : small business, entrepreneur, communication, objection
The development of information and communication technology (ICT) has helped business organizations to produce and market their products and services effectively. However, many small business organizations have not adopted such technology especially online store and website to support their business activity. This paper examines small business entrepreneur learning process through their objection to adopt online store and website technology. This qualitative study uses The Technology Adoption Model (TAM) as a theoretical basis. Using the sample of 131 small business entrepreneurs, the results of this study show that the number of the small business organizations that have adopted online store and a website is limited. Further, the finding of this study underlines that the objection of utilizing the technology was due to their limited resources and lack of understanding on the important role of the technology to improve their business performance. The entrepreneurs also tend to perceive that such technology is not necessary for helping their business activities. Additionally, many of the entrepreneurs believe that their business still can perform well without the support of the technologies.
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