Path: Top > Skripsi - D4 > 2017 > Jurusan Administrasi Niaga > Program Studi Manajemen Pemasaran > 2020

Determinant Factors of M-commerce Adoption by SME in Indonesia : The TAM Model Approach

Skripsi, 041 / 2020 / IM
Undergraduate Theses from JBPTPPOLBAN / 2021-02-18 21:13:21
Oleh : Muhammad Ragil Fahriawan - 165264054 (
Dibuat : 2021-02-18, dengan 4 file

Keyword : m-commerce adoption, TAM model, resource factor, external encouragement, SMEs


Deskripsi Alternatif :

The online transaction trend continues to develop today. The way of doing business has also changed from offline to online. This change has bring up a new technology, namely m-commerce which acts as an online business tool. M-commerce itself is an online transaction activity that supported mobile-based wireless devices. This study aims to reveal the attention of SMEs in Indonesia to the use of m-commerce in business activities by using variables of perceived usefulness, perceived ease of use, resource factors, and external encouragement. This study uses quantitative methods, and data were collected using questionnaire. Respondents of this study were SMEs domiciled in Bandung with a total of 234 respondents. This research used partial squares structural equation modeling analysis (PLS-SEM) to test the data. The results showed that the variable intention to use m-commerce was directly influenced by perceived usefulness, resource factors, and external encouragement, while the variable ease of use had no effect on intention to use. Likewise, the usage behavior variable is influenced indirectly by the three variables, where the ease of use variable does not affect it.

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PropertiNilai Properti
Nama KontakErlin Arvelina
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  • Supervisor : Drs. Deddy Saefulloh, MBA., Ph.D.

    Co-Supervisor: Rafiati Kania, S.Si., MSM., Editor: Erlin Arvelina